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Alternative Payment Solution: Amazon Pay

March 2019 | 19 pages | ID: A9CD858BA3AEN

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Alternative Payment Solution: Amazon Pay


Amazon Pay was launched in 2007 as Pay with Amazon, before being rebranded to its current name. The solution enables users to pay for purchases on third-party partner merchant websites and apps using payment methods saved on the user’s Amazon profile. In the US, Amazon Pay accepts credit and debit cards from major scheme providers, including Visa, Mastercard, Discover, American Express, Diners Club, and JCB. Users can also make payments using their Amazon account balance. In India, Amazon offers the Amazon Pay Balance digital wallet, enabling customers to load funds and make purchases on Amazon.in and partner merchant websites and apps.

In July 2017, Amazon Pay introduced a new payment service called Amazon Pay Places, which allows users to make purchases from offline stores via its mobile app. This was launched in partnership with restaurant chain TGI Fridays, enabling users to browse the TGI Fridays menu and place their order directly through the app. It also ventured into in-store payments in October 2018, with its launch of QR code-based in-store payments in India. In addition, it launched Amazon Pay for small businesses, enabling SMEs to accept in-store payments through Amazon Pay.

The report provides information and insights into alternative payment solution Amazon Pay, including -
  • Detailed insight into its business and geographical presence
  • Comprehensive coverage of its products and services
  • Comparative assessment with key alternative payment solutions
  • Information on its performance, including its revenue model
  • The company's important events and milestones.
  • Amazon Pay was launched in 2007 as Pay with Amazon. Rebranded as Amazon Pay in 2017.
  • Amazon enables users to make voice-based donations to charities using its virtual assistant Alexa.
  • Amazon offers its Amazon Pay Balance digital wallet to customers in India.
  • In July 2017, Amazon introduced Amazon Pay Places, enabling users to make purchases from offline stores via mobile app.
  • Gain insights into Amazon Pay's business operations, and key events.
  • Gain insights into its product portfolio and revenue model.
  • Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.
Historic Milestones
Revenue Model
Merchant Registration Process
Products & Services
Significant Events
Partner Merchants in the US


Visa Checkout
American Express
Diners Club

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