The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021

Date: October 31, 2016
Pages: 47
Price:
US$ 2,750.00
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Publisher: GlobalData
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C324AFE6F73EN
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SYNOPSIS

Timetric’s 'The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Kenyan cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash transactions, check payments and payment cards during the review period (2012–2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review and forecast periods (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

SUMMARY

Timetric’s 'The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Kenyan cards and payments industry, including:
  • Current and forecast values for each market in the industry, including debit card and credit cards.
  • Detailed insights into payment instruments, including cash transactions, check payments and payment cards. It also includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis and payment methods.
  • Analysis of various market drivers and regulations governing the industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape in the Kenyan cards and payments industry.
SCOPE
  • This report provides a comprehensive analysis of the Kenyan cards and payments industry.
  • It provides current values for the industry for 2016, and forecast figures to 2021.
  • It details the different demographic, economic, infrastructural and business drivers affecting the industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
REASONS TO BUY
  • Make strategic business decisions, using top-level historic and forecast market data related to the Kenyan cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the industry.
  • Assess the competitive dynamics in the industry.
  • Gain insights into marketing strategies used for various card types in Kenya.
  • Gain insights into key regulations governing the industry.
KEY HIGHLIGHTS
  • In order to improve financial inclusion, banks in Kenya are adopting an agency banking model. Barclays Bank partnered with the Postal Corporation of Kenya (PCK) to launch agency banking in March 2016. This service enables customers to make cash withdrawals, balance enquiries and pay bills at PCK outlets. Similarly, KCB and Equity Bank launched agency banking services in 2012 and 2011 respectively. Increasing financial inclusion is driving the demand for current accounts and debit cards.
  • To compete with M-Pesa and gain access to the country’s mobile payments market, Visa collaborated with a number of banks in Kenya, including Co-operative Bank, Family Bank, KCB and NIC Bank, to launch its mobile payment solution mVisa in September 2016. The solution allows users to access funds, make person-to-person (P2P) transactions and in-store payments via a mobile phone. Consumers can also withdraw funds from their bank accounts through mVisa agents.
  • Non-banking companies are making a foray into Kenya’s payment cards market. In July 2016, Safaricom piloted a payment card linked to a consumer’s M-Pesa account. The card is NFC-enabled and uses chip and PIN technology. Similarly, in February 2014, the telecom firm Airtel Kenya partnered with Chase Bank and Visa to launch the Airtel Money Visa debit card. This card is offered to Airtel Money subscribers, allowing them to access their Airtel Money accounts to withdraw cash and make payments. Consumers can apply for the debit card at Chase Bank Branches and Airtel Xpress Plus stores.
1 DEFINITIONS AND METHODOLOGY

1.1 Definitions
1.2 Methodology

2 KEY FACTS AND HIGHLIGHTS

3 EXECUTIVE SUMMARY

4 PAYMENT INSTRUMENTS

4.1 Current Payment Environment

5 E-COMMERCE AND ALTERNATIVE PAYMENTS

5.1 E-Commerce Market Analysis
5.2 Alternative Payment Solutions
  5.2.1 M-Pesa
  5.2.2 PayPal
  5.2.3 PesaPal
  5.2.4 mVisa
  5.2.5 Fortumo
  5.2.6 eLipa
  5.2.7 JamboPay

6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY

6.1 Regulatory Framework
6.2 Anti-Money Laundering (AML)
6.3 Foreign Direct Investment (FDI) Regulations

7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

8 PAYMENT CARDS

9 DEBIT CARDS

9.1 Debit Card Market Analysis
9.2 Competition in the Debit Cards Market
9.3 Debit Cards Comparison

10 PAY LATER CARDS

10.1 Pay Later Cards Market Analysis
10.2 Competition in the Pay Later Cards Market
10.3 Pay Later Cards Comparison

11 PREPAID CARDS

12 APPENDIX

12.1 Tables
12.2 Contact Timetric
12.3 About Timetric
12.4 Timetric’s Services
12.5 Disclaimer

LIST OF TABLES

Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Kenya – Key Facts, 2016
Table 4: Regional Benchmarking of Kenyan Payment Cards, 2016
Table 5: Kenya – M-Pesa Performance Highlights, 2015–2016
Table 6: Kenya – M-Pesa Revenue (US$ Million), 2012–2016
Table 7: Kenya – Mode of Entry of Foreign Banks
Table 8: Kenya – Debit Cards Comparison and Key Features, 2016
Table 9: Kenya – Gold Credit Cards Comparison and Key Features, 2016
Table 10: Kenya – Premium Credit Cards Comparison and Key Features, 2016
Table 11: Kenya – Payment Instrument Transaction Values (KES Trillion), 2012–2016
Table 12: Kenya – Payment Instrument Transaction Values (US$ Billion), 2012–2016
Table 13: Kenya – Payment Instrument Transaction Volumes (Billion), 2012–2016
Table 14: Kenya – Number of Payment Cards in Circulation by Type (Million), 2012–2021
Table 15: Kenya – Volume of Payment Card Transactions by Type (Million), 2012–2021
Table 16: Kenya – Value of Payment Card Transactions by Type (KES Billion), 2012–2021
Table 17: Kenya – Value of Payment Card Transactions by Type (US$ Billion), 2012–2021
Table 18: Kenya – Number of Debit Cards in Circulation (Million), 2012–2021
Table 19: Kenya – Debit Card Transaction Volumes and Frequency by Channel, 2012–2021
Table 20: Kenya – Debit Card Total and Average Transaction Values by Channel, 2012–2021
Table 21: Kenya – Debit Card Total and Average Transaction Values by Channel, 2012–2021
Table 22: Kenya – Number of Debit Cards in Circulation by Scheme (Million), 2012–2016
Table 23: Kenya – Debit Card Transaction Values by Scheme (KES Billion), 2012–2016
Table 24: Kenya – Debit Card Transaction Values by Scheme (US$ Billion), 2012–2016
Table 25: Kenya – Debit Card Transaction Values by Issuer (KES Billion), 2012–2016
Table 26: Kenya – Debit Card Transaction Values by Issuer (US$ Billion), 2012–2016
Table 27: Kenya – Number of Pay Later Cards in Circulation (Thousand), 2012–2021
Table 28: Kenya – Pay Later Card Transaction Volumes and Frequency by Channel, 2012–2021
Table 29: Kenya – Pay Later Card Total and Average Transaction Values by Channel, 2012–2021
Table 30: Kenya – Pay Later Card Total and Average Transaction Values by Channel, 2012–2021
Table 31: Kenya – Number of Pay Later Cards in Circulation by Scheme (Thousand), 2012–2016
Table 32: Kenya – Pay Later Card Transaction Values by Scheme (KES Billion), 2012–2016
Table 33: Kenya – Pay Later Card Transaction Values by Scheme (US$ Million), 2012–2016
Table 34: Kenya – Pay Later Card Transaction Values by Issuer (KES Billion), 2012–2016
Table 35: Kenya – Pay Later Card Transaction Values by Issuer (US$ Million), 2012–2016
Table 36: Kenya – Personal and Commercial Pay Later Card Transaction Volumes (Million), 2012–2021
Table 37: Kenya – Personal and Commercial Pay Later Card Transaction Values (KES Billion), 2012–2021
Table 38: Kenya – Personal and Commercial Pay Later Card Transaction Values (US$ Million), 2012–2021
Table 39: Kenya – Number of Commercial Pay Later Cards in Circulation (Thousand), 2012–2021
Table 40: Kenya – Commercial Pay Later Card Transaction Volumes (Million), 2012–2021
Table 41: Kenya – Commercial Pay Later Card Transaction Values (KES Billion), 2012–2021
Table 42: Kenya – Commercial Pay Later Card Transaction Values (US$ Million), 2012–2021
Table 43: Kenya – Number of Prepaid Cards in Circulation (Million), 2012–2021
Table 44: Kenya – Prepaid Card Transaction Values (KES Billion), 2012–2021
Table 45: Kenya – Prepaid Card Transaction Values (US$ Million), 2012–2021

LIST OF FIGURES

Figure 1: Kenya – Payment Instrument Shares by Transaction Value (%), 2012 vs. 2016
Figure 2: Kenya – Payment Instrument Shares by Transaction Volume (%), 2012 vs. 2016
Figure 3: E-Commerce Value, 2012–2021
Figure 4: Kenya – E-Commerce Payment Methods, 2016
Figure 5: Kenya – Population
Figure 6: Kenya – Economic Indicators
Figure 7: Kenya – ATMs and POS Terminals
Figure 8: Kenya – Household Consumption
Figure 9: Kenya – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2012–2021
Figure 10: Kenya – Debit Card Penetration, 2016
Figure 11: Kenya – Turnover Per Debit Card, 2016
Figure 12: Kenya – Debit Card Scheme Share in Terms of Transaction Value, 2016
Figure 13: Kenya – Debit Card Issuer Share in Terms of Transaction Value, 2016
Figure 14: Kenya – Pay Later Cards Penetration, 2016
Figure 15: Kenya – Turnover Per Pay Later Card, 2016
Figure 16: Kenya – Pay Later Cards Scheme Share in Terms of Transaction Value, 2016
Figure 17: Kenya – Pay Later Cards Issuer Share in Terms of Transaction Value, 2016
Figure 18: Kenya – Number of Prepaid Cards in Circulation and Transaction Value, 2012–2021

COMPANIES MENTIONED

Equity Bank
Co-operative Bank
KCB
Barclays Bank
Standard Chartered Bank
Visa
MasterCard
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