The Cards and Payments Industry in Hungary: Emerging Trends and Opportunities to 2020

Date: December 30, 2016
Pages: 53
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Publisher: GlobalData
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CF1A4A72E93EN
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The Cards and Payments Industry in Hungary: Emerging Trends and Opportunities to 2020

SUMMARY

GlobalData’s 'The Cards and Payments Industry in Hungary: Emerging Trends and Opportunities to 2020', report provides detailed analysis of market trends in the Hungarian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, cash, payment cards and direct debit during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Hungarian cards and payments industry, including -
  • Current and forecast values for each market in the Hungarian cards and payments industry, including debit, credit and charge cards.
  • Detailed insights into payment instruments including credit transfers, cash, direct debit and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis.
  • Analysis of various market drivers and regulations governing the Hungarian cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
SCOPE
  • The uptake of alternative payments among Hungarian consumers is gradually gaining traction, as a result of the emergence of a number of payment options. The latest of these is the launch of mobile carrier billing services by the mobile payments company Fortumo, along with the mobile operator Telenor in November 2016. This new service enables subscribers of Telenor to make payments in app stores, games and digital merchants by charging payments to their mobile phone bill. Previously, in July 2015, Mastercard, in association with OTP Bank, launched MasterPass in Hungary. The bank’s OTPay mobile wallet integrates the MasterPass app, which allows consumers to store their payment card details and shipping and billing address details in one place. This service enables OTPay consumers to make payments and person-to-person (P2P) fund transfers. Customers of other banks can also use the MasterPass platform for payments. Previously in May 2015, Vodafone Hungary launched the Vodafone Wallet app, in association with OTP Bank and Mastercard.
  • The uptake of contactless payments among Hungarian consumers is gradually gaining traction, as both banks and payment service providers are launching new solutions in the market. A key driver of contactless payments has been the increasing use of contactless payments in public transport systems. OTP Bank, in association with Mastercard and Magyar Telekom launched a new payment system in March 2015 to enable passengers in Szolnok city to make contactless payments for transportation using Mastercard and Maestro cards.
  • In a move to promote electronic payments, the Hungarian government launched the National Mobile Payment System in July 2014, allowing users to pay transportation fees using mobile phones via a national platform. This service allows consumers to make payments for parking, motorway toll stickers and Hu-Go road tolls using the mobile app. Consumers register on the national mobile payment system’s website or mobile app managed by Nemzeti Mobilfizetési, and can transfer funds to their account using payment cards or current accounts. In the one year since its launch, the system registered 17.9 million transactions.
REASONS TO BUY
  • Make strategic business decisions, using top-level historic and forecast market data, related to the Hungarian cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Hungarian cards and payments industry.
  • Assess the competitive dynamics in the Hungarian cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Hungary.
  • Gain insights into key regulations governing the Hungarian cards and payments industry.
1. EXECUTIVE SUMMARY

1.1. Market Overview
1.2. Key Facts
1.3. Top Five Industry Events

2. PAYMENT INSTRUMENTS

2.1. Current Payment Environment

3. E-COMMERCE AND ALTERNATIVE PAYMENTS

3.1. E-Commerce Market Analysis
3.2. Alternative Payment Solutions
  3.2.1. MasterPass
  3.2.2. PayPal
  3.2.3. OTPay
  3.2.4. Paysafecard
  3.2.5. Vodafone Wallet
  3.2.6. Telekom MobilTárca
  3.2.7. Telenor-Fortumo direct carrier billing
  3.2.8. Ukash
  3.2.9. Skrill

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY

4.1. Regulatory Framework
  4.1.1. SEPA cards framework
  4.1.2. Hungarian financial transaction tax
4.2. Anti-Money Laundering
4.3. Foreign Direct Investment Regulations

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

6. PAYMENT CARDS

7. DEBIT CARDS

7.1. Debit Cards Market Analysis
7.2. Competition in the Debit Cards Market
7.3. Debit Cards Comparison

8. PAY LATER CARDS

8.1. Pay Later Cards Market Analysis
8.2. Competition in the Pay Later Cards Market
8.3. Pay Later Cards Comparison

9. APPENDIX

9.1. Abbreviations and Acronyms
9.2. Supplementary Data
9.3. Definitions
9.4. Methodology
9.5. Bibliography
9.6. Further Reading

LIST OF TABLES

Table 1: Hungary, Key Facts, 2016
Table 2: Hungary, Regional Benchmarking of Payment Cards, 2016
Table 3: Hungary, Mode of Entry of Foreign Banks
Table 4: Hungary, Debit Cards Comparison and Key Features, 2017
Table 5: Hungary, Gold Credit Cards Comparison and Key Features, 2017
Table 6: Hungary, Premium Credit Cards Comparison and Key Features, 2017
Table 7: Hungary, Charge Cards Comparison and Key Features, 2017
Table 7: Hungary, Payment Instrument Transaction Values (HUF Trillion), 2012-2016
Table 8: Hungary, Payment Instrument Transaction Values (US$ Billion), 2012-2016
Table 9: Hungary, Payment Instrument Transaction Volumes (Million), 2012-2016
Table 10: Hungary, Payment Cards in Circulation by Type (Million), 2012-2020
Table 11: Hungary, Volume of Payment Card Transactions (Million), 2012-2020
Table 12: Hungary, Value of Payment Card Transactions (HUF Billion), 2012-2020
Table 13: Hungary, Value of Payment Card Transactions (US$ Billion), 2012-2020
Table 14: Hungary, Debit Cards in Circulation (Million), 2012-2020
Table 15: Hungary, Debit Card Transaction Volumes, 2012-2020
Table 16: Hungary, Debit Card Transaction Values (HUF), 2012-2020
Table 17: Hungary, Debit Card Transaction Values (US$), 2012-2020
Table 18: Hungary, Debit Cards in Circulation by Scheme (Thousand), 2012-2016
Table 19: Hungary, Debit Card Transaction Values by Scheme (HUF Billion), 2012-2016
Table 20: Hungary, Debit Card Transaction Values by Scheme (US$ Million), 2012-2016
Table 21: Hungary, Debit Card Transaction Values by Issuer (HUF Billion), 2012-2016
Table 22: Hungary, Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016
Table 23: Hungary, Pay Later Cards in Circulation (Million), 2012-2020
Table 24: Hungary, Pay Later Card Transaction Volumes, 2012-2020
Table 25: Hungary, Pay Later Card Transaction Values (HUF), 2012-2020
Table 26: Hungary, Pay Later Card Transaction Values (US$), 2012-2020
Table 27: Hungary, Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016
Table 28: Hungary, Pay Later Card Transaction Values by Scheme (HUF Billion), 2012-2016
Table 29: Hungary, Pay Later Card Transaction Values by Scheme (US$ Million), 2012-2016
Table 30: Hungary, Pay Later Card Transaction Values by Issuer (HUF Billion), 2012-2016
Table 31: Hungary, Pay Later Card Transaction Values by Issuer (US$ Million), 2012-2016
Table 32: Hungary, Credit Cards in Circulation (Million), 2012-2020
Table 33: Hungary, Credit Card Transaction Volumes, 2012-2020
Table 34: Hungary, Credit Card Transaction Values (HUF), 2012-2020
Table 35: Hungary, Credit Card Transaction Values (US$), 2012-2020
Table 36: Hungary, Credit Cards in Circulation by Scheme (Thousand), 2012-2016
Table 37: Hungary, Credit Card Transaction Values by Scheme (HUF Billion), 2012-2016
Table 38: Hungary, Credit Card Transaction Values by Scheme (US$ Million), 2012-2016
Table 39: Hungary, Charge Cards in Circulation (Thousand), 2012-2020
Table 40: Hungary, Charge Card Transaction Volumes, 2012-2020
Table 41: Hungary, Charge Card Transaction Values (HUF), 2012-2020
Table 42: Hungary, Charge Card Transaction Values (US$), 2012-2020
Table 43: Hungary, Charge Cards in Circulation by Scheme (Thousand), 2012-2016
Table 44: Hungary, Charge Card Transaction Values by Scheme (HUF Billion), 2012-2016
Table 45: Hungary, Charge Card Transaction Values by Scheme (US$ Million), 2012-2016
Table 46: Key Definitions

LIST OF FIGURES

Figure 1: Hungary, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016
Figure 2: Hungary, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016
Figure 3: Hungary, E-Commerce Value, 2012-2020
Figure 4: Hungary, Population and Economic Indicators
Figure 5: Hungary, ATMs, POS Terminals and Household Consumption
Figure 6: Hungary, Payment Cards Transaction Value and Cards in Circulation, 2012-2020
Figure 7: Hungary, Debit Card Penetration and Turnover Per Card
Figure 8: Hungary, Debit Cards Scheme and Issuer Transaction Value Share, 2016
Figure 9: Hungary, Pay Later Card Penetration and Turnover Per Card
Figure 10: Hungary, Pay Later Cards Scheme and Issuer Transaction Value Share, 2016

COMPANIES MENTIONED

OTP Bank
Erste Bank
UniCredit Bank
Kereskedelmi és Hitelbank-KBC Bank
Budapest Bank
Citibank
Visa
Mastercard
American Express
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