The Cards and Payments Industry in Bulgaria: Emerging trends and opportunities to 2020

Date: December 30, 2016
Pages: 47
Price:
US$ 2,750.00
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Publisher: GlobalData
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C785BCAC9FCEN
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The Cards and Payments Industry in Bulgaria: Emerging trends and opportunities to 2020
The Cards and Payments Industry in Bulgaria: Emerging trends and opportunities to 2020

SUMMARY

GlobalData’s 'The Cards and Payments Industry in Bulgaria: Emerging trends and opportunities to 2020', report provides detailed analysis of market trends in the Bulgarian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, cash, payment cards and direct debit during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Bulgarian cards and payments industry, including -
  • Current and forecast values for each market in the Bulgarian cards and payments industry, including debit and credit cards.
  • Detailed insights into payment instruments including credit transfers, cash, direct debit and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis.
  • Analysis of various market drivers and regulations governing the Bulgarian cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
SCOPE
  • Contactless technology is gaining traction in Bulgaria, with leading banks such as UniCredit Bulbank, DSK Bank, UBB, Fibank, and Raiffeisen Bank now offering contactless cards in the country. By the end of 2015, UniCredit Bulbank had issued 500,000 contactless cards. Of the 20,000 POS terminal installations by the bank, 12,000 were enabled with contactless functionality. In 2015, the bank equipped six Sofia Metropolitan stations with 10 unattended ticketing machines, all enabled for contactless payments. The rising adoption of contactless technology is anticipated to drive payment card transaction volumes.
  • Banks in Bulgaria are now launching mobile wallets to offer convenient banking services to consumers. Fibank launched its mobile wallet in April 2016, equipped with NFC contactless and Mastercard's certified Host Card Emulation (HCE) technology. Users can add their card details to the wallet for future transactions. In May 2016, Postbank launched the m-Postbank mobile wallet, allowing consumers to perform online transactions.
  • Diners Club is expanding its presence in the country. The scheme partnered with DSK Bank in 2016 and Piraeus Bank in 2015. Previously, Fibank was the only bank in Bulgaria to offer Diners Club credit cards. To encourage card use, Diners Club card holders are offered benefits such as discounts, reward points, and cashback at retail outlets, free access to VIP airport lounges, and free medical travel insurance.
REASONS TO BUY
  • Make strategic business decisions, using top-level historic and forecast market data, related to the Bulgarian cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Bulgarian cards and payments industry.
  • Assess the competitive dynamics in the Bulgarian cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Bulgaria.
  • Gain insights into key regulations governing the Bulgarian cards and payments industry.
1. EXECUTIVE SUMMARY

1.1. Market overview
1.2. Key facts
1.3. Top five industry events

2. PAYMENT INSTRUMENTS

2.1. Current payment environment

3. E-COMMERCE AND ALTERNATIVE PAYMENTS

3.1. E-commerce market analysis
3.2. Alternative payment solutions
  3.2.1. PayPal
  3.2.2. Paysafecard
  3.2.3. G-Wallet
  3.2.4. Fibank mobile wallet
  3.2.5. iCARD multi-currency wallet

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY

4.1. Regulatory framework
  4.1.1. SEPA Cards Framework
4.2. Anti-money laundering
4.3. Foreign direct investment (FDI) regulations

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

6. PAYMENT CARDS

7. DEBIT CARDS

7.1. Debit cards market analysis
7.2. Competition in the debit cards market
7.3. Debit cards comparison

8. PAY-LATER CARDS

8.1. Pay-later cards market analysis
8.2. Competition in the pay-later cards market
8.3. Pay-later cards comparison

9. PREPAID CARDS

10. APPENDIX

11.1. Abbreviations and acronyms
11.2. Supplementary data
11.3. Definitions
11.4. Methodology
11.5. Bibliography
11.6. Further reading

LIST OF TABLES

Table 1: Bulgaria: key facts, 2016
Table 2: Regional benchmarking of payment cards, 2016
Table 3: Bulgaria: mode of entry of foreign banks
Table 4: Bulgaria: debit card comparison and key features, 2016
Table 5: Bulgaria: gold credit card comparison and key features, 2016
Table 6: Bulgaria: premium credit card comparison and key features, 2016
Table 7: Bulgaria: payment instrument transaction values (BGNbn), 2012-16
Table 8: Bulgaria: payment instrument transaction values ($bn), 2012-16
Table 9: Bulgaria: payment instrument transaction volumes (millions), 2012-16
Table 10: Bulgaria: payment cards in circulation by type (millions), 2012-20f
Table 11: Bulgaria: volume of payment card transactions (millions), 2012-20f
Table 12: Bulgaria: value of payment card transactions (BGNbn), 2012-20f
Table 13: Bulgaria: value of payment card transactions ($bn), 2012-20f
Table 14: Bulgaria: debit cards in circulation (millions), 2012-20f
Table 15: Bulgaria: debit card transaction volumes (millions), 2012-20f
Table 16: Bulgaria: debit card transaction values (BGN), 2012-20f
Table 17: Bulgaria: debit card transaction values ($), 2012-20f
Table 18: Bulgaria: debit cards in circulation by scheme (000s), 2012-16
Table 19: Bulgaria: debit card transaction values by scheme (BGNbn), 2012-16
Table 20: Bulgaria: debit card transaction values by scheme ($bn), 2012-16
Table 21: Bulgaria: debit card transaction values by issuer (BGNbn), 2012-16
Table 22: Bulgaria: debit card transaction values by issuer ($bn), 2012-16
Table 23: Bulgaria: pay-later cards in circulation (000s), 2012-20f
Table 24: Bulgaria: pay-later card transaction volumes (millions), 2012-20f
Table 25: Bulgaria: pay-later card transaction values (BGN), 2012-20f
Table 26: Bulgaria: pay-later card transaction values ($), 2012-20f
Table 27: Bulgaria: pay-later cards in circulation by scheme (000s), 2012-16
Table 28: Bulgaria: pay-later card transaction values by scheme (BGNm), 2012-16
Table 29: Bulgaria: pay-later card transaction values by scheme ($m), 2012-16
Table 30: Bulgaria: pay-later card transaction values by issuer (BGNm), 2012-16
Table 31: Bulgaria: pay-later card transaction values by issuer ($m), 2012-16
Table 32: Bulgaria: prepaid cards in circulation (000s), 2012-20
Table 33: Bulgaria: prepaid card transaction values (BGNm), 2012-20f
Table 34: Bulgaria: prepaid card transaction values ($m), 2012-20f
Table 35: Key definitions

LIST OF FIGURES

Figure 1: Bulgaria: payment instrument shares by transaction value (%), 2012 vs 2016
Figure 2: Bulgaria: payment instrument shares by transaction volume (%), 2012 vs 2016
Figure 3: Bulgaria: e-commerce value ($m), 2012-20f
Figure 4: Bulgaria: population and economic indicators
Figure 5: Bulgaria: number of ATMs and POS terminals, and real household consumption
Figure 6: Bulgaria: payment cards transaction value and cards in circulation, 2012-20f
Figure 7: Bulgaria: debit card penetration and turnover per card
Figure 8: Bulgaria: debit card scheme and issuer transaction value share (%), 2016
Figure 9: Bulgaria: pay-later card penetration and turnover per card
Figure 10: Bulgaria: pay-later card scheme and issuer transaction value share (%), 2016
Figure 11: Bulgaria: prepaid cards in circulation (000s) and transaction value ($m), 2012-20f

COMPANIES MENTIONED

DSK Bank
UniCredit Bulbank
United Bulgarian Bank
The Central Cooperative Bank
First Investment Bank
Bulgarian Postbank
Raiffeisen Bank
Visa
Mastercard
Borica
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