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India Incense Stick (Agarbatti & Dhoop) Market Outlook, 2025

| 95 pages | ID: IEBFBEFFC9FEN
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The report titled “India Incense Stick (Agarbatti & Dhoop) Market Outlook, 2025 ” gives an all-round analysis of the Indian market of agarbatti (Incense stick) and dhoop. India is the largest producer of agarbatti and dhoop and is also a healthy exporter to other countries.

The process of burning agarbatti has been the tradition in India for ages. From ancient times, incense sticks had been the Indian custom to celebrate anything from religious rituals to family functions. And, it was the focal point that attracted foreign forces. In modern days, agarbatti and dhoop are also used in houses and other public places as air-freshener. The never-ending demand for agarbatti and dhoop is increasing in both domestic as well as foreign markets because of the improvement in quality and increase in the availability of varied products. This report provides all complete insight into each segment of the Indian agarbatti and dhoop market with historical and forecasted values along with the top listed companies.

India being with the population with diversified religion agarbatti and dhoop products are widely used to follow each of their rituals. These products have a prominent place in the Indian market with never-ending demand. The market has been largely derived by the huge presence of agarbatti products and its wide adaption. Agarbatti section of the market has shown a growth of above 10% CAGR in the last couple of years.

A wide variety of Agarbatti are available in different shapes, sizes, colors, and fragrances at very competitive prices, from sandalwood to lavender, and rose to jasmine. Indian-made Agarbatti is considered to be one of the finest qualities in the world. India’s Agarbatti industry is mainly in the form of cottage industry and is highly labor-intensive with each incense stick being handcrafted. On the other hand dhoop segment of the market which Is at the lower side have been growing at a constant rate and with the increasing consumer's adaption as observed in the last couple of years, the market is expected to grow with a CAGR of above 8% in terms of volume for next couple of years. The past five years saw growth in awareness of dhoop where many of the large companies entered the dhoop business. The most entrance has been observed in the machine-made market, though wet dhoops are also popular in many parts of the country.

The products are traded in three possible ways out of which the first one is the retails stores which keeps the pack size below 150 grams, while in case of fragrance they usually prefer to keep the trending fragrances according to their regions and consumer demands. The second one is the departmental stores' store generally has a large number of variants in terms of pack size and fragrance and lastly specialized stores and online mode which includes companies owned store, online sales, agarbatti wholesale, Puja store, pan shops, shops near the temple, mosque, etc.

Major Companies and their brands
  • N.Ranga Rao & Sons Private Limited - Cycle, Heritage, Lia, Good fortunes, Speciality, Vasu, Rhythm, Natures Gift, Durgeshwari, Om Shanti, Pushkarini, Lia comet
  • Moksh Agarbatti Co – Moksh
  • ITC Limited – Mangaldeep
  • Mysore Deep Perfumery House - Zed black
  • Shree Kalpana Perfumery Works Private Limited – Kalpana
  • Haridarshan Sevashram Private Limited - Hari darshan
  • B. V. Aswathiah & Bros – Nandi - Hem Corporation Private Limited – Hem
  • Patanjali Ayurved Limited - Astha, Madhuram
Considered in this report
  • Geography: India & Global
  • Base Year: FY 2018-19
  • Estimated Year: FY 2019-20
  • Forecast Year: FY 2024-25
Aspects Covered In This Report
  • India agarbatti and dhoop market with its value & volume and forecast along with its segments
  • Product price and variant analysis
  • Various divers and challenges
  • Ongoing trends and developments
  • Five force models
  • Top profiled companies
  • Strategic recommendation
Segment Covered In The Report
  • Agarbatti Market Outlook
  • Dhoop Market Outlook
  • Market Demographics
  • Regional analysis
  • Packaging analysis
  • Fragrance analysis
  • Channel partner analysis
The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the agarbatti & dhoop industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Please get in touch with our sales team to find out more.

Keywords: India, Agarbatti, Dhoop, Urban, Rural, Retail, Specialize, Departmental, Cycle, Heritage, Lia, Good fortunes, Speciality, Vasu, Rhythm, Moksh, Kalpana, Hari Darshan, Astha, Madhuram.
1. EXECUTIVE SUMMARY

2. REPORT METHODOLOGY

3. INDIA DEMOGRAPHICS INSIGHT

4. INDIA AGARBATTI & DHOOP MARKET OUTLOOK

4.1. Market Size
  4.1.1. By Value
  4.1.2. By Volume
4.2. Market Share
  4.2.1. By Demographics (Urban vs Rural)
  4.2.2. By Company

5. INDIA DHOOP MARKET OUTLOOK

5.1. Market Size
  5.1.1. By Value
  5.1.2. By Volume
5.2. Market Share
  5.2.1. By Demographics (Urban vs Rural)
  5.2.2. By Region
5.3. Product, Price, Variant Analysis

6. INDIA AGARBATTI MARKET OUTLOOK

6.1. Market Size
  6.1.1. By Value
  6.1.2. By Volume
6.2. Market Share
  6.2.1. By Region
  6.2.2. By Fragrance
  6.2.3. By Demographics (Urban vs Rural)
  6.2.4. By Packaging type
  6.2.5. By Pack Size
6.3. Product, Price and Variant Analysis

7. INDIA AGARBATTI & DHOOP MARKET SALES CHANNEL ANALYSIS

7.1. Retail Stores
7.2. Departmental Stores
7.3. Specialized Store & Online

8. INDIAN ECONOMIC PROFILE

9. RAW MATERIAL

10. PEST ANALYSIS

11. TRADE DYNAMICS

11.1. Import
11.2. Export

12. MARKET DYNAMICS

12.1. Key Drivers
12.2. Key Challenges

13. MARKET TRENDS AND DEVELOPMENT

13.1. Growth of Chinese Agarbatti in Indian Market
13.2. Introduction of various new fragrances and variants
13.3. Spiritual advertisement by popular celebrity
13.4. Growing Trend of Repellents in the form of Incense Stick
13.5. Dhoopana practice helping the growth of herbal dhoops

14. COMPETITIVE LANDSCAPE

14.1. Porter Five Forces
14.2. Company Profile
  14.2.1. N. Ranga Rao & Sons Private Limited
  14.2.2. Moksh Agarbattis
  14.2.3. ITC Limited
  14.2.4. Mysore Deep Perfumery House (MDPH)
  14.2.5. Shree Kalpana Perfumery Works Private Limited
  14.2.6. Hari Darshan Sevashram Private Limited
  14.2.7. B. V. Aswathiah & Bros
  14.2.8. Hem Corporation Private Limited
  14.2.9. Patanjali Ayurved Limited

15. STRATEGIC RECOMMENDATIONS

16. DISCLAIMER
LIST OF FIGURES

Figure-1: India Population 2015-2019 ( In Crore)
Figure-2: India Population Age Structure (EST. 2019)
Figure-3: India Urban VS Rural (Crore)
Figure 4: India Agarbatti & Dhoop Market By Value 2013-14 to 2018-19 (In Crores)
Figure 5: India Agarbatti & Dhoop Market Forecast By Value 2019-20F to 2024-25F
Figure 6: India Agarbatti & Dhoop Market By Volume 2013-14 to 2019-20
Figure 7: India Agarbatti & Dhoop Market Forecast By Volume 2019-20F to 2024-25F
Figure 8: India Agarbatti & Dhoop Market Share By Value By Demographics 2018-19 & 2024-25F
Figure 9: India Agarbatti & Dhoop Market Share By Value By Company 2018-19
Figure 10: India Dhoop Market By Value 2013-14 to 2024-25F (In Crores)
Figure 11: India Dhoop Market By Volume 2013-14 to 2024-25F (In Crores)
Figure 12: India Dhoop Market Share By Value By Demographics 2018-19 & 2024-25F
Figure 13: India Dhoop Market Share By Value By Region 2018-19 & 2024-25F
Figure 14: India Agarbatti Market By Value 2013-14 to 2018-19 (In Crores)
Figure 15: India Agarbatti Market Forecast By Value 2019-20F to 2024-25F (In Crores)
Figure 16: India Agarbatti Market By Volume 2013-14 to 2018-19 (Unit in Crores)
Figure 17: India Agarbatti Market Forecast By Volume 2019-20F to 2024-25F
Figure 18: India Agarbatti Market Share By Value By Region 2018-19 & 2024-25F
Figure 19: India Agarbatti Market Share By Value By Fragrance 2018-19 & 2024-25F
Figure 20: India Agarbatti Market Share By Value By Demography 2018-19 & 2024-25F
Figure 21: India Agarbatti Market Share By Value, By Packaging type 2018-19 & 2024-25F
Figure 22: India Agarbatti Market Share By Volume, By Packaging type 2018-19 & 2024-25F
Figure 23: India Agarbatti Market Share By Value By Pack size 2018-19
Figure 24: India Agarbatti & Dhoop Market Sales By Value through Retail Stores
Figure 25: India Agarbatti & Dhoop Market Sales By Value through Departmental Stores
Figure 26: India Agarbatti & Dhoop Market Sales By Value through Specialized Store & Online 2018-19 & 2024-25F

LIST OF TABLES

Table-1: India Tier-wise Classification Of Cities
Table-2: India Region-wise Classification Of Cities
Table-3: Product Price, Variant Analysis of Dhoop in India 2018-19
Table-4: Product Price, Variant Analysis of Agarbatti in India 2018-19
Table-5: India Economic Profile – 2015 to 2018
Table-4: Import Duty Structure for Agarbatti & Dhoop in India 2018-19
Table-7: Import related to Agarbatti and Dhoop in India from 2013-14 to 2018-19
Table-8: Country wise Exports to India related to Agarbatti and Dhoop 2018-19
Table-9: Export related to Agarbatti and Dhoop from India in 2013-14 to 2018-19 (Value & Volume)
Table-10: Country wise Imports from India related to Agarbatti and Dhoop 2018-19
Table-11: Key Facts of N.Ranga Rao & Sons Private Limited.
Table-12: Key Facts of Moksh Agarbatti Co.
Table-13: Key Facts of ITC Limited
Table-14: Key Facts of Mysore Deep Perfumery House
Table-15: Key Facts of Shree Kalpana Perfumery Works Private Limited.
Table-16: Key Facts of Haridarshan Sevashram Private Limited.
Table-17: Key Facts of B. V. Aswathiah & Bros
Table-18: Key Facts of Hem Corporation Private Limited.
Table-19: Key Facts of Patanjali Ayurved Limited


COMPANIES COVERED

1. N.Ranga Rao & Sons Private Limited
2. Moksh Agarbatti Co.
3. ITC Limited
4. Mysore Deep Perfumery House
5. Shree Kalpana Perfumery Works Private Limited.
6. Haridarshan Sevashram Private Limited.
7. B. V. Aswathiah & Bros
8. Hem Corporation Private Limited.
9. Patanjali Ayurved Limited


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