Retail Market of Cosmetics in Poland 2013

Date: March 1, 2013
Pages: 174
Price:
US$ 2,520.00
License [?]:
Publisher: PMR
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RAE77575AB8EN
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Retail Market of Cosmetics in Poland 2013
Retail cosmetics sales are affected by market trends in Poland.

Report analyses distribution, consumer preferences and ranks top sellers.

As development of the retail market for cosmetic products in Poland adjusts to financial and economic change, industry professionals want to know all the details. Producers and distributors want to know how retailers have changed strategies, and how these developments will affect business activity in the segments of large-format grocery stores, health and beauty retailers, pharmacies, and online and direct cosmetics sellers.

Retail market of cosmetics in Poland 2013, Market analysis and development forecasts for 2013-2015 provides information tailored to meet the needs of those interested in market value, top-selling players, and the value and scope of the country’s distribution network. This report provides a comprehensive view of market activity that includes macroeconomic analysis, the effects of trends and consumer preferences on current conditions, and projected development in the years ahead.

The document offers a complete evaluation of macroeconomic conditions in Poland as well as analysis of their influence on the retail cosmetic market and economic forecasts to 2015. It also offers current and projected values of the market and its major segments, and analysis of prevailing trends. Consumer feedback obtained through a special survey enlightens readers as to the purchasing preferences, and opinions of the Polish public with regard to a wide range of industry issues including most frequent places of cosmetics shopping, buying products online, private label products, dermocosmetics, and awareness of cosmetic brands.

The publication examines the competitive landscape as observed in the Polish retail cosmetics market by naming and profiling the market’s largest and most noteworthy participants. Retail chains are described in terms of number of existing stores, level of sales, undertaken strategies and plans for growth and addition of new outlets. Leading health and beauty retailers, as well as direct and online sellers are evaluated in terms of their value and market share.

Find out which distribution channels are largest and busiest, which enjoy the biggest prospects for growth, and which are losing in importance, which trends dominate the market and the extent and direction of market growth by reading this timely document. Professionals involved in directing and managing retail cosmetic production, distribution and marketing will want to make it an integral part of their planning and strategic operations. Financial and investment services providers, consulting and business analysis specialists and commerce and industry organisations will all find something valuable to take away from this report and use regularly in the course of performing their regular business duties and special projects. Retail market of cosmetics in Poland 2013, Market analysis and development forecasts for 2013-2015 is a helpful asset in estimating product demand, assessing potential for growth in the market or in a specific segment or conducting a detailed analysis of the competitive environment.
Methodology
Executive summary
Overview of Polish economy
Findings of a consumer survey among consumers purchasing cosmetics
Value of the cosmetics market
Exports and imports of cosmetics
Advertising activity in the cosmetics industry
Largest cosmetic retailers and leading health and beauty care chains
Distribution channels
Overview of selected product segments
List of graphs
List of tables
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