Chile Consumer Electronics Report Q4 2015

Date: August 26, 2015
Pages: 72
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: C1987E0E561EN

Download PDF Leaflet

Includes 3 FREE quarterly updates

BMI View: Chile is the most lucrative consumer electronics market in Latin America in per capita terms, supported by an affluent consumer base, particularly in and around Lima. Our analysis of household income trends supports our view for expansion of the market for consumer electronics devices over the medium term, with a deepening of the mass market expected to yield opportunities to vendors through both first-time buyers and upgrade sales. The outlook is markedly weaker in 2015 when we expect peso depreciation to be a drag on market value growth by eroding Chilean household purchasing power in global markets, i.e. for imported devices. This effect will, however, be somewhat countered by lower oil prices that should feed through to a higher spending power at the consumer level. Despite some ambiguity, we expect 2015 to be the weakest year of growth in the forecast period due to peso depreciation, before a recovery in spending that strengthens in the latter years of our forecast period.

Headline Expenditure Projections

Computer Sales: USD1.26bn in 2014 to USD1.18bn in 2015, -6.1% in US dollar terms. A combination of peso depreciation and contraction of the tablet market after the initial boom and a lengthening of replacement cycles will result in a contraction of PC market spending in 2015.
BMI Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (Chile 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Industry Risk Reward Ratings
Industry Risk Reward Index
  Table: Americas Risk/Rewards Index, Q4 2015
Market Overview
  Table: PC Sales (Chile 2013-2019)
  Table: AV Sales (Chile 2013-2019)
Mobile Devices
  Table: Mobile Communications (Chile 2013-2019)
Competitive Landscape
International Companies
  Table: Hewlett-Packard (HP)
  Table: Samsung Electronics
  Table: Huawei
Local Companies
  Table: IRT
Industry Trends And Developments
Regulatory Development
  Table: Government Authority
Demographic Forecast
  Table: Population Headline Indicators (Chile 1990-2025)
  Table: Key Population Ratios (Chile 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Chile 1990-2025)
  Table: Population By Age Group (Chile 1990-2025)
  Table: Population By Age Group % (Chile 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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Chile Consumer Electronics Report Q1 2016 US$ 1,295.00 Nov, 2015 · 61 pages
Chile Consumer Electronics Report Q2 2016 US$ 1,295.00 Feb, 2016 · 58 pages
Chile Consumer Electronics Report Q3 2016 US$ 1,295.00 Jul, 2016 · 59 pages
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