Singapore Beer Market Insights Report 2015

Date: August 31, 2015
Pages: 80
US$ 2,800.00
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Publisher: GlobalData
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Singapore Beer Market Insights Report 2015

Beer registered a growth in 2014 not only due to Singapore residents but also tourists, foreign and expatriate workers. Imports grew significantly as people become more interested in premium beers, however all leading brands lost market share.

  • Craft beers have started to grow as consumer sophistication increases, with choices mainly being quality driven
  • Young female drinkers have pushed up the growth of wheat beer
  • Stout has declined due to it being seen as an older man's drink

Canadean's Singapore Beer Market Insights 2015 Report provides a complete overview of the Singapore beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on-/ off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format
  • Gain an in-depth understanding of the dynamics and structure of the Singapore beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Singapore beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Singapore beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects



3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables



5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables



7.1 Disclaimer
7.2 Methodology and Product Definitions


Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014


Heineken Asia Pacific
Carlsberg Singapore
MayBev Ltd.

London, August 12th, 2013 - Beer sales in Singapore grew by 5% over the previous year. The Singaporean economy has been growing rapidly since 1963 and due to the continued growth; the country has one of the highest per capita in the world. The economy depends heavily on foreign trade - port activities, exports of electronic components and refined oil. Beer will continue to dominate the Singaporean alcoholic drinks sector and is expected to increase by a CAGR of approximately 4% in volume terms between the years 2012 to 2017. The key drivers in this market remain unchanged. Beer sales will be heavily reliant on the tourism industry and influx of foreign workers. Rising expatriate levels and a robust tourism scene spells optimism for this sector.

Beer continues to dominate the Singaporean alcoholic drinks sector

Beer volume sales are forecast to grow at a CAGR of just over 4% between 2012 and 2017. Beer will continue to dominate the Singaporean alcoholic drinks sector. Additionally, beer has a strong correlation with economic growth, as is reflected in the greater demand for more expensive beers. Foreign beer importers are confident that foreign and low quantity, expensive beer will perform well, providing a taste of something different. The category is benefiting from, and should continue to do so, the adventurous Singaporean palate. In 2013 beer importers expect to see generally slower growth, in line with economic growth. Externally-oriented sectors like manufacturing and the wholesale trade saw a decline in quarter on quarter growth in 2012.

Wine and Spirits are also set to see growth

The wine category in Singapore grew by 8% in 2012, boosted by the wealthy population in Singapore which has a keen interest in wine as well as beer. Wine volume sales are expected to grow at a CAGR of nearly 4% between 2012 and 2017. As Singaporean drinkers become more sophisticated, demand for wine has increased considerably over the past few years; with wine cellars and wine boutiques sprouting across the country to cater to this growing demand. Domestic retailers like NTUC Fairprice and Cold Storage have also jumped on the bandwagon by stocking wines in their stores. The improved distribution of wines is supportive of the increasing demand and sophistication of Singaporeans. In 2012, spirits saw almost 5% growth. Consumers have generally become more sophisticated in their drinking habits and this market has benefited. Spirits volume sales are expected to grow at a CAGR of nearly 3% between 2012 and 2017.

Market outlook

Alcoholic drinks value sales are expected to grow at a CAGR of 8% between 2012 to 2017 to reach SG$1.69 bn in 2017. Beer will continue to dominate the alcoholic drinks sector and is expected to grow at a CAGR of just over 4% between 2012 and 2017. This sector will continue to be heavily reliant on the tourism industry and influx of foreign and expatriate workers.

The material was prepared in August, 2013.


Table 1: Data Revisions Summary
Table 2: Singapore Population Size and Growth, 1986-2017F
Table 3: Asia Population Size and Growth, 2004-2015F
Table 4: Singapore Economic Indicators, 2006-2016F
Table 5: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2012
Table 12: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2012-2014
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2013-2015F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 26: Beer Market Valuation (Local Currency), 2013-2015F
Table 27: Beer Consumption by Local Definition, 2011-2015F
Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 30: Beer Consumption by Type, 2011-2015F
Table 31: Beer Consumption by Geographic Scope, 2011-2015F
Table 32: Beer All Trademarks, 2010-2014
Table 33: Beer Brands by Local Definition, 2010-2014
Table 34: Beer Brands by Standard Price Segment, 2010-2014
Table 35: Beer Brands by Alcoholic Strength, 2010-2014
Table 36: Beer Brands by Type, 2010-2014
Table 37: Imported Brands by Origin, 2010-2014
Table 38: Beer Licensed Brands, 2010-2014
Table 39: Beer Trademark Owners, 2010-2014
Table 40: Beer Local Operators, 2010-2014
Table 41: Beer leading Brewers/Importers, 2010-2014
Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
Table 44: Asia Pacific Breweries Brand Volumes 2010-2014
Table 45: Carlsberg Singapore Pte Brand Volumes 2010-2014
Table 46: New Bridge Investments Brand Volumes 2012-2014
Table 47: LHA Food and Beverages Brand Volumes 2014-2014

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Beer in Singapore US$ 350.00 Apr, 2015 · 38 pages

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