Mexico Beer Market Insights Report 2015

Date: August 31, 2015
Pages: 102
Price:
US$ 2,800.00 US$ 2,240.00
Offer valid until December 31, 2016!
License [?]:
Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M4E5CF56C3BEN
Leaflet:

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SUMMARY

The Mexican market reported a positive trend with a volume increase of near 3%. FIFA World Cup boosted beer consumption in the on-premise channel after Corona's marketing efforts and price strategies. 'On the go' consumption has increased the sales of metal can multi packs.

KEY FINDINGS
  • Beer continued to fare well in the Mexican market in 2014
  • Metal can saw further growth
  • Light beer continued to penetrate larger consumer audience
SYNOPSIS

Canadean's Mexico Beer Market Insights 2015 Report provides a complete overview of the Mexico beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on-/ off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format
REASONS TO BUY
  • Gain an in-depth understanding of the dynamics and structure of the Mexico beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Mexico beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Mexico beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
1 DATA REVISIONS SUMMARY

2 EXECUTIVE SUMMARY

3 MARKET CONTEXT

3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables

4 MARKET BACKGROUND BRIEFING

5 MARKET UPDATE

5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables

6 BREWER PROFILES

7 APPENDIX

7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

LIST OF TABLES

Table 1: Mexico Population Size and Growth, 1991-2017F
Table 2: Latin America Population Size and Growth, 2004-2015F
Table 3: Mexico Economic Indicators, 2006-2016F
Table 4: Latin America Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 5: Latin America Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 6: Latin America Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 7: Taxation Base
Table 8: Legal Controls on Beer
Table 9: Tax Burden on Beer @ 5% Abv, 2014
Table 10: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2012-2014
Table 13: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2013-2015F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 18: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 19: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 20: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 21: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 22: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 23: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 24: Beer Market Valuation (Local Currency), 2013-2015F
Table 25: Beer Consumption by Local Definition, 2011-2015F
Table 26: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 27: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 28: Beer Consumption by Type, 2011-2015F
Table 29: Beer Consumption by Geographic Scope, 2011-2015F
Table 30: Beer All Trademarks, 2010-2014
Table 31: Beer Brands by Local Definition, 2010-2014
Table 32: Beer Brands by Standard Price Segment, 2010-2014
Table 33: Beer Brands by Alcoholic Strength, 2010-2014
Table 34: Beer Brands by Type, 2010-2014
Table 35: Imported Brands by Origin, 2010-2014
Table 36: Beer Licensed Brands, 2013-2014
Table 37: Beer Trademark Owners, 2010-2014
Table 38: Beer Local Operators, 2010-2014
Table 39: Beer leading Brewers/Importers, 2010-2014
Table 40: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 41: Beer Distribution: On vs Off Premise, 2011-2015F
Table 42: Grupo Modelo Brand Volumes 2010-2014
Table 43: Cerveceria Cuauhtemoc Moctezuma Brand Volumes 2010-2014
Table 44: Cerveceria Minerva Brand Volumes 2010-2014
Table 45: Comercializadora Mexico Americana Brand Volumes 2010-2014

LIST OF FIGURES

Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014

COMPANIES MENTIONED

Cerveceria Cuauhtemoc Moctezuma (Heineken Mexico)
Grupo Modelo
Cerveceria Minerva
Comercializadora Mexico Americana
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