Market Intelligence Report: Seafood

Date: October 23, 2011
US$ 3,495.00
Publisher: Technomic, Inc.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Market Intelligence Report: Seafood
Introducing the Market Intelligence Report: Seafood, a comprehensive assessment identifying trends and opportunities.

Reel in customers by capitalizing on the opportunities in seafood menu innovation and concepts

Fish and shellfish suit many dining trends. They can be dipped in melted butter or creamy tartar sauce as an indulgence or grilled over fragrant wood to please customers looking for a better-for-you choice. Popular entrees like fish and chips and catfish satisfy cravings for comfort food as well as a value. The growing number of seafood appetizers on menus speaks to its appeal as an innovation platform for operators and consumers alike. And innovative emerging concepts are proving seafood can be served quickly and conveniently out of limited-service restaurants.

Market Intelligence Report: Seafood mines Technomic's exclusive consumer, menu and industry data to uncover insights and opportunities in seafood. The report includes data from Technomic's MenuMonitor online trend-tracking resource, which analyzes the menus of 1,200 of the top chains, emerging concepts and leading independent restaurants. It also features consumer data culled from Technomic's Consumer Trend Reports. Rounding out the data are operator examples, including the new products and hot concepts driving seafood innovation.

In-depth coverage and analysis

Market Intelligence Report: Seafood provides operators and suppliers with powerful insights to help:
  • Assess the impact of the Gulf oil spill on seafood consumption through the perceptions of both consumers and foodservice operators.
  • Drive appetizer sales with innovative favorites such as crab cakes, sushi, tiny fish sandwiches and tacos.
  • Tap opportunities to move fish and shellfish beyond the center of the plate toward salads, sandwiches and entree add-ons.
  • Attract the 84% of consumers who say they eat fish and shellfish by understanding their demographic differences and attitudes about specific meal parts and preparation styles.
  • Examine the flavors and sauces that consumers are curious about but likely haven't tried on seafood dishes, as well as their current favorite ingredients which could be expoited in new ways.
  • Serve the growing group of consumers who are interested in local, sustainable, natural and organic fish and seafood.
  • Explore the established and emerging restaurant concepts that are driving the seafood segment.
Valuable Report Deliverables
  • Executive Summary of insights, implications and opportunities for operators and manufacturers.
  • Real-life examples of new products and restaurant promotions.
  • Company profiles of established and emerging seafood concepts.

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