Market Intelligence Report: Ice Cream

Date: October 23, 2011
US$ 3,495.00
Publisher: Technomic, Inc.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Market Intelligence Report: Ice Cream
Introducing the Market Intelligence Report: Ice Cream, a comprehensive assessment identifying trends and opportunities.

Tap into the frozen dessert trends that will drive menu innovation and concepts...

Vanilla might be among the most popular flavors of ice cream, but it certainly does not define the segment. Ice cream itself is the top dessert on menus and in many consumers' hearts—be it in a bowl, cone or cup; topped, blended or left alone. Frozen yogurt, custard and sherbet are among other top sellers at restaurants, while novelties and ice pops are among the frozen favorites at retail outlets. And a new wave of emerging concepts is basing its successful growth on a focused menu of low-fat tart yogurt, ethnic-inspired gelato or decadent frozen custard.

Market Intelligence Report: Ice Cream mines Technomic's exclusive consumer, menu and industry data to uncover insights and opportunities in frozen desserts and snacks. The report includes data from Technomic's MenuMonitor online trend-tracking resource, which analyzes the menus of 1,200 of the top chains, emerging concepts and leading independent restaurants. It also features consumer data culled from Technomic's Consumer Trend Reports. Retail data and trends examine at-home consumption and point to potential away-from-home opportunities. Rounding out the data are operator examples, including the new products and hot concepts driving ice cream innovation.

In-depth coverage and analysis

Market Intelligence Report: Ice Cream provides operators and suppliers with powerful insights to help:
  • Drive sales by offering desserts that are growing in popularity such as floats and sodas, milkshakes and gelato.
  • Satisfy the 68% of kids who choose ice cream, ice cream cake or sundae as their top choice for dessert.
  • Tap snacking opportunities by learning which ice cream and frozen treats consumers prefer at different times of day.
  • Analyze the flavors and toppings that are appearing in frozen treats on more menus and those that consumers call their favorites.
  • Differentiate the desserts that consumers are most willing to purchase at quick-service, fast-casual, midscale, casualdining and fine-dining restaurants.
  • Explore the established and emerging restaurant concepts that are driving the frozen dessert segment.
  • Compare and contrast retail purchases with foodservice industry trends to discover innovative new frozen dessert menu items.
Valuable Report Deliverables
  • Executive Summary of insights, implications and opportunities for operators and manufacturers.
  • Real-life examples of new products and restaurant promotions.
  • Company profiles of established and emerging ice cream concepts.

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