Market Intelligence Report: Coffee & Tea

Date: October 23, 2011
US$ 3,495.00
Publisher: Technomic, Inc.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Market Intelligence Report: Coffee & Tea
Introducing the Market Intelligence Report: Coffee & Tea, a comprehensive assessment identifying trends and opportunities.

Capitalize on the Opportunities in Coffee and Tea to Drive Menu Innovation and Customer Traffic...

From to-go cups of coffee at fast-food chains to tall glasses of iced tea at casual-dining restaurants, coffee and tea are top beverage choices for many consumers. At the same time, retailers have seen increases in coffee and tea sales, especially single-cup coffee varieties. Operators are responding to coffee and tea's enduring popularity by keeping these classic drinks in their basic forms on menus and by putting new and interesting spins on them, from toppings and add-ins to frozen-blended treats to adult-beverage concoctions.

Market Intelligence Report: Coffee & Tea digs deep into Technomic's exclusive consumer, menu and industry data to uncover insights and opportunities in coffee and tea. The report includes data from Technomic's MenuMonitor online trend-tracking resource, which analyzes the beverage menus of the top chains, emerging concepts and leading independent restaurants. It also features consumer data culled from Technomic's Consumer Trend Reports. Retail data and trends examine sales of coffee and tea at food stores, drug stores, mass merchandisers and convenience stores. Rounding out the data are operator examples, including the new products and hot concepts driving coffee and tea innovation.

In-depth coverage and analysis

Market Intelligence Report: Coffee & Tea provides operators and suppliers with powerful insights to help:
  • Drive sales by offering the types of coffee and tea that are increasing their presence on menus. Examples include frozen, blended coffee drinks and tea/iced tea offerings.
  • Identify the on-trend flavors and ingredients that are increasingly appearing in coffee and tea drinks.
  • Attract consumers who routinely drink coffee and tea products, including the 60% who say they drink regular hot coffee and the 34% who say they drink dispensed iced tea.
  • Understand demographic differences among consumers who like coffee and tea to varying degrees to reach your target customer or market to new customers.
  • Recognize the factors that drive consumers' coffee and tea purchases and their preferences and opinions about these products.
  • Explore both the established and the up-and-coming coffee and tea concepts that are driving the beverage segment.
  • Compare and contrast retail purchases with foodservice industry trends to discover innovative new items on drink menu.
Valuable Report Deliverables
  • Executive Summary of insights, implications and opportunities for operators and manufacturers.
  • Real-life examples of new products and restaurant promotions.
  • Company profiles of established and emerging coffee and tea concepts.

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