Ireland Beer Market Insights Report 2015

Date: August 31, 2015
Pages: 112
US$ 7,000.00
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Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Ireland Beer Market Insights Report 2015

The Irish beer market experienced a modest increase, comprising of a modest growth in stouts and strong growth for ale and NAB/LABs. The Irish economy improved strongly in 2014 helping to bolster consumer confidence, however the trend arising during recession years to drink friends at home before going out to the town has remained.

  • The category marked a modest growth
  • Ale experienced a significant growth
  • Diago had its new Guinness production facility located at St Jame's Gate in Dublin

Canadean's Ireland Beer Market Insights 2015 Report provides a complete overview of the Ireland beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on-/ off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format
  • Gain an in-depth understanding of the dynamics and structure of the Ireland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Ireland beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Ireland beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects



3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables



5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables



7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map


Table 1: Republic of Ireland Population Size and Growth, 1986-2017F
Table 2: West Europe Population Size and Growth, 2004-2015F
Table 3: Republic of Ireland Economic Indicators, 2006-2016F
Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 7: Taxation Base
Table 8: Legal controls on Beer
Table 9: Tax Burden on Beer @ 5% Abv, 2013
Table 10: Leading Retail Groups for Beer 2009-2014 (number of outlets)
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2012-2014
Table 13: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2013-2015F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 18: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 19: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 20: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 21: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 22: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 23: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 24: Beer Market Valuation (Local Currency), 2013-2015F
Table 25: Beer Consumption by Local Definition, 2011-2015F
Table 26: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 27: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 28: Beer Consumption by Type, 2011-2015F
Table 29: Beer Consumption by Geographic Scope, 2011-2015F
Table 30: Beer All Trademarks, 2010-2014
Table 31: Beer Brands by Local Definition, 2010-2014
Table 32: Beer Brands by Standard Price Segment, 2010-2014
Table 33: Beer Brands by Alcoholic Strength, 2010-2014
Table 34: Beer Brands by Type, 2010-2014
Table 35: Imported Brands by Origin, 2010-2014
Table 36: Beer Licensed Brands, 2010-2014
Table 37: Beer Trademark Owners, 2010-2014
Table 38: Beer Local Operators, 2010-2014
Table 39: Beer leading Brewers/Importers, 2010-2014
Table 40: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 41: Beer Distribution: On vs Off Premise, 2011-2015F
Table 42: Barry Fitzwilliam Maxxium Brand Volumes 2010-2014
Table 43: Bulmers Brand Volumes 2010-2013
Table 44: CandC (Ireland) Brand Volumes 2014-2014
Table 45: Comans Wholesale Ltd Brand Volumes 2010-2014
Table 46: Diageo, Ireland Brand Volumes 2010-2014
Table 47: Gleeson Group Brand Volumes 2010-2013
Table 48: Heineken Ireland Brand Volumes 2010-2014
Table 49: InBev Ireland Brand Volumes 2011-2014
Table 50: Richmond Marketing Brand Volumes 2010-2014


Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014


Diageo Ireland
Heineken Ireland
Barry Fitzwilliam Maxxium
Bulmers Ltd
Comans Wholesale Ltd
The Gleeson Group
Molson Coors Ireland
Richmond Marketing
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