Innovation in Bakery and Cereals

Date: December 22, 2010
Pages: 124
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I1D2184FDA5EN
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Innovation in Bakery and Cereals
The global bakery and cereals market was valued at $358bn in 2009. Given the maturity of this industry, manufacturers are looking to new product development and emerging markets as key opportunities to extend their market share. This report analyzes the key trends and driving forces in the bakery and cereals market and forecasts future growth opportunities. This report provides a detailed examination of the bakery and cereals market by region, category and sub-category.

Scope of this research
  • Understand the key factors driving the growth of the bakery and cereals market.
  • Identify the largest geographical markets in the bakery and cereals industry.
  • Predict future growth areas in bakery and cereals using this report's forecasts to 2014 of market values and volumes by category and sub-category.
  • Focus on ethical consumerism and its future role in the bakery and cereals market.
  • Gain insight into future opportunities in the market and examine the most innovative product launches and potential areas of opportunity.
Research and analysis highlights

Europe was the largest market for bakery and cereals in 2009, valued at $165bn, and is forecast to grow at a CAGR of 2.3% to reach $185bn in 2014. As part of the staple diet for European consumers, bread will continue to drive demand for baked goods in the region.

Tighter health claims regulation in Europe is set to restrict the development of functional bakery and cereals products. However, this will also create opportunity for companies looking to capitalize on this precarious market niche.

Manufacturers’ growing focus on reducing fat, sodium and sugar in bakery and cereals has led to the development of trans-fat-free products, calorie-counted portion packs and the further fortification of baked goods and cereals with nutritious ingredients such as whole grains.

Key reasons to purchase this research
  • What are the key drivers of growth across the global bakery and cereal markets?
  • How quickly will the bakery and cereals market grow and what will its value be in 2014?
  • Which geographic regions and countries will achieve significant growth in bakery and cereals sales during 2009–14?
  • Which bakery and cereals categories and sub-categories will achieve the highest value growth during 2009-14?
  • How can bakery and cereals manufacturers position their products to reflect changing consumer demands?

About the author
Disclaimer
Executive summary
Market drivers and resistors
Growth opportunities in bakery and cereals
Innovations and NPD in bakery and cereals
Key trends and product examples

CHAPTER 1 INTRODUCTION

What is this report about?
The market defined
Report structure

CHAPTER 2 MARKET DRIVERS

Summary
Introduction
Mature markets
Competitive pressures
Economic recession
Raw materials prices
Tightening of health regulations
Growing sophistication of consumer demand
Ethical consumerism
Shift to mass customization
Requirements for better targeting and credibility
Immature markets
Socioeconomic drivers
Middle class expansion
Smaller households
The increasing proportion of women in the labor force
Impact on consumption
Emergence of premium bakery and cereals
Changes in consumption patterns

CHAPTER 3 GROWTH OPPORTUNITIES IN THE BAKERY AND CEREALS MARKET

Summary
Introduction
Bakery and cereals market overview
Value by geography
Market value by country
Market value by category
Value by sub-category
The bakery and cereals market in Europe
The bakery and cereals market in the Americas
The bakery and cereals market in Asia-Pacific
Emerging markets for bakery and cereals
Russia
Mexico
Brazil
China
India

CHAPTER 4 INNOVATION AND NPD IN BAKERY AND CEREALS

Summary
Introduction
Innovation type
Regional analysis
Europe
Asia-Pacific
North America
Category analysis
Cookies
Breakfast cereals
Bread and rolls
Cakes and pastries
Crackers
Cereal bars
Morning goods
Packaging analysis
The changing position of bakery and cereal products
Flavor trends

CHAPTER 5 KEY TRENDS AND PRODUCT EXAMPLES

Summary
Introduction
Health and wellness
Using healthy ingredients found in other food categories
Probiotics
Energy bakery and cereal products
Targeting niche markets
Gluten-free products
Alternative-sweetener-based bakery and cereals
Wellness ingredients
Plant sterols
Palm oil – the new alternative to hydrogenated oils
Whole grains
Use of fruits and superfoods
Weight management
Portion control
Satiety products
Private label
Sustainability
Packaging developments
Provenance
Indulgence
Tiers of premiumization
Key trends in indulgence

CHAPTER 6 CONCLUSIONS

Five key trends for the future
1 - Alternative natural sweeteners
2 - Whole grains and healthier ingredients
3 - Indulgence in developed and developing markets
4 – Crossover with other product categories
5 - Provenance

TABLE OF FIGURES

Figure 1: US wheat prices ($ per metric ton), 2005-2010
Figure 2: Premiumization in mature bakery and cereals markets
Figure 3: Number of farmers’ markets in the US, 1994-2010
Figure 4: The growth of online grocery retail – UK market
Figure 5: Mymuesli website
Figure 6: Me & Goji custom artisanal cereal website
Figure 7: Marketing health – the increased importance of specificity and credibility
Figure 8: Trends in global middle class growth
Figure 9: Global bakery and cereals market value ($bn), 2009–14
Figure 10: Top 10 bakery and cereal markets, by value ($bn), 2009–14
Figure 11: Global bakery and cereals market value, by category (%), 2009 and 2014
Figure 12: Growth in top 10 bakery and cereals sub-categories, CAGR (%) 2009–14
Figure 13: Emerging bakery and cereal markets, by value ($bn), 2009–14
Figure 14: Share of new product launches by innovation type (%), 2007–10
Figure 15: Share of new product launches by region (%), 2007–10
Figure 16: Share of top 10 countries in NPD in Europe (%), 2007–10
Figure 17: Share of products launched in Europe, by category (%), 2007–10
Figure 18: Food For Life's Ezekiel 4:9 Sprouted 100% Whole Grain Bread
Figure 19: Share of products launched in Asia-Pacific (%), by category, 2007–10
Figure 20: Sunfeast Marie Light Oats biscuits
Figure 21: Share of products launched in North America (%), by category, 2007–10
Figure 22: Hot-Kid Organic Toddler Mum-Mum caramel flavored rice biscuits
Figure 23: Share of new bakery and cereal launches, by category (%), 2007 and 2010
Figure 24: Lotte's Margaret Five Grains Black Cookie
Figure 25: Sentir Bem Biscoito Integral
Figure 26: Ik Wil Bolletje Brod in de Melk breakfast cereal
Figure 27: Woolworths sandwich bread
Figure 28: Nestle's Toll House Ready to Bake Brownie Limited Edition Fudgy Brownies
Figure 29: Kashi's Heart to Heart Whole Grain Crackers
Figure 30: Mareblu Naturals' Premium Crunch Bar Strawberry Pomegranate Trail Mix
Figure 31: Vitalicious' VitaTops Muffin Tops
Figure 32: Isabella's Healthy Bakery Activate Probiotic Raisin Bran enriched muffins
Figure 33: Kellogg's Frosted Flakes space-saving cereal box
Figure 34: Attune's All Natural Digestive Health Probiotic Granola Munch
Figure 35: Isostar Pulse Easy Power cereal bars
Figure 36: Vitalin Racao Humana Quinoa e Amaranto
Figure 37: GrandyOats Goji Agave Organic Granola
Figure 38: Granix Cereal Free
Figure 39: Nickanedit Gluten-free Chocolate Torte a la Cocoa Gourmet Dessert
Figure 40: Kashi's Heart to Heart Whole Grain Crackers
Figure 41: Coppenrath's Diatgenuss Wiener Sandringe cookies
Figure 42: Wasa's Whole Grain Crispbread
Figure 43: Carrefour's Musli cu Fructe
Figure 44: New England Naturals' Organic Granola – Antioxidant and Gluten-Free variants
Figure 45: Doctor in the Kitchen's Flax Seed Crackers, packaging and nutrition information
Figure 46: FullBar - 100% Natural Bar - Cinnamon Roll
Figure 47: Otsuka Soyjoy Snack Bar – strawberry variant
Figure 48: Gardenia's Slim 'n Fit Wheaten Bread
Figure 49: Share of private labels in new product launches (%), 2007–10
Figure 50: Casinos Sans Gluten Tartines Craquantes Riz et Mais
Figure 51: Pure NRG's Fresh Baked Vegan Nutrition Chia Breakfast Bar
Figure 52: Immaculate Baking's Dark Chocolate Biscotti Crunch
Figure 53: Sustainability and provenance bringing in wider values of health and exclusivity
Figure 54: Tiers of premiumization in food and drinks
Figure 55: Key trends in indulgence

TABLE OF TABLES

Table 1: Definition of bakery and cereals categories
Table 2: Definition of bakery and cereals categories (cont)
Table 3: Middle class population size (m) & share of global total (%), 2009-2030
Table 4: Average household size by selected countries, (number of people), 1990–2015
Table 5: Proportion of labor force which is female (%), 1990-2015
Table 6: Global bakery and cereals market value ($bn), 2009–14
Table 7: Global bakery and cereals market shares, by geography ($bn), 2009–14
Table 8: Top 10 bakery and cereals markets, by value ($bn), 2009–14
Table 9: Global bakery and cereals market value, by category (%), 2009 and 2014
Table 10: Global bakery and cereals market value, by category and subcategory ($bn), 2009-14
Table 11: Global bakery and cereals market value, by category and subcategory ($bn), 2009-14 (cont)
Table 12: European bakery and cereals market value ($bn), by category and sub-category, 2009–14
Table 13: European bakery and cereals market value ($bn), by category and sub-category, 2009–14 (cont)
Table 14: Americas bakery and cereals market value ($bn), by category and sub-category, 2009–14
Table 15: Americas bakery and cereals market value ($bn), by category and sub-category, 2009–14
Table 16: Asia-Pacific bakery and cereals market value ($bn), by category and sub-category, 2009–14
Table 17: Asia-Pacific bakery and cereals market value ($bn), by category and sub-category, 2009–14 (cont)
Table 18: Share of new product launches (%), by innovation type, 2007–10
Table 19: Share of new product launches, by region (%), 2007–10
Table 20: Share of products launched in Europe (%), by category, 2007–10
Table 21: Top 10 claims made by bakery and cereal products launched in Europe, 2007–10
Table 22: Share of products launched in Asia-Pacific (%), by category, 2007–10
Table 23: Top 10 claims made by bakery and cereal products launched in Asia-Pacific, 2007–10
Table 24: Share of products launched in North America (%), by category, 2007–10
Table 25: Top 10 claims made by bakery and cereal products launched in North America, 2007–10
Table 26: Share of new bakery and cereal launches, by category (%), 2007 and 2010
Table 27: Top 10 claims for cookies (%), 2007–10
Table 28: Share of new breakfast cereals launches by regions (%), 2007 and 2010
Table 29: Top 10 claims for breads and rolls (%), 2007–10
Table 30: Share of new cakes and pastries launches, by region, 2007 and 2010
Table 31: Top 20 claims for cakes and pastries (%), 2007–10
Table 32: Top 10 claims for crackers (%), 2007–10
Table 33: Top 10 flavors for crackers (%), 2007–10
Table 34: Share of new morning goods launches (%), by region, 2007 and 2010
Table 35: Top 10 pack types for new bakery and cereal launches (%), 2007–10
Table 36: Top 20 claims for new bakery and cereals launches (% of products with claims), 2007–10
Table 37: Top 20 flavors for new product introductions (% of bakery and cereal product launches), 2007 and 2010
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