The Future of Premium, Ethical and Healthy Snacks: the Factors Shaping Innovation and Key Manufacturer Opportunities

Date: October 22, 2010
Pages: 116
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F182A1CB3A2EN
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The Future of Premium, Ethical and Healthy Snacks: the Factors Shaping Innovation and Key Manufacturer Opportunities
Business Insights forecasts the global savory snacks market to grow at a CAGR of 4.3% during 2009–14 to reach $95bn in 2014. The increasing sophistication of consumer demand will force manufacturer innovation and drive this market growth.

The report examines the growth of the savory snacks market with forecasts to 2014. New product development is analyzed by region and category and emerging trends are illustrated, thereby enabling manufacturers to identify growth opportunities. Key products launched between June 2006 and May 2010 are also summarized.

Scope of the report
  • Predict future growth areas in savory snacks based on this report's forecasts to 2014 of market value by category and region.
  • Improve the targeting and effectiveness of your NPD strategy based on the analysis of over 6,000 products launched between 2006-09.
  • Identify key trends that are shaping the savory snacks market and examine the key market drivers to 2014.
  • Understand the key factors driving the growing sophistication of consumer demand.
  • Understand how regulation and other market pressures are influencing NPD and learn how manufacturers are adapting product positionings

Highlights of the report

The global savory snacks market was valued at $77bn in 2009, an increase of 5.3% over 2008. In Europe and the US, the market is being driven by the health conscious and time constrained consumers.

The industry wide trend to reduce fat, sodium and sugar in snacks has led to the development of trans-fat free products, calorie-counted portion packs as well as the addition of nutritious ingredients such as whole grains. Other leading trends covered in this analysis include functional snacks, sports and energy products and natural snacks.

Over the next 10 years, the OECD expects that a net total of 1.2bn people in the Asia-Pacific region will be born into or move into the global middle class. This will represent the largest single expansion in consumer spending power ever recorded.

Key questions answered by this report
  • What is the size of the savory snacks market by region and category up to 2014?
  • Which geographic regions and countries will achieve significant growth in savory snack sales during 2009–14?
  • What are the significant growth opportunities within the savory snacks market?
  • What are the key factors driving the growth of global savory snack markets?
  • What are the main trends that will shape the savory snacks market over the next five years?
About the author
Disclaimer
Executive summary
Market drivers and resistors
Growth opportunities in the savory snacks market
Innovation and NPD in the savory snacks market
Key trends and product examples

CHAPTER 1 INTRODUCTION

What is the report about?
The market defined
Report structure

CHAPTER 2 MARKET DRIVERS AND RESISTORS

Summary
Introduction
Changing consumer demand
Ethical consumerism
Sustainability and local sourcing
Fairtrade and organic
A move to expectations of positive health
Health concerns
Self medication and performance culture
The impact of the aging population
Consumer sophistication changing influences and expectations
Sophistication being driven out of emerging markets
Mass customization
Broader influences and changing expectations
New pressures on manufacturer innovation
Market competition
Private label
Pressure to premiumize
Regulation and legislation
Trans fats
Industry self-regulation
Advertising restrictions
Food safety

CHAPTER 3 GROWTH OPPORTUNITIES IN THE SAVORY SNACKS MARKET

Summary
Introduction
Savory snacks market overview
Value by geography
Value by country
Value by category
Value by subcategory
The savory snacks market in Europe
The savory snacks market in the US
The savory snacks market in Asia Pacific
Emerging markets for savory snacks

CHAPTER 4 INNOVATION AND NPD IN THE SAVORY SNACKS MARKET

Summary
Introduction
Innovation type
Regional analysis
Asia Pacific
Europe
North America
Category analysis
Category overview
Other savory snacks
Potato chips
Nuts and seeds
Processed snacks
Popcorn
Packaging analysis
Packaging overview
Changing position of savory snacks
Flavor trends

CHAPTER 5 KEY TRENDS AND PRODUCT EXAMPLES

Summary
Introduction
Health
'Natural'
Wellness snacks
Vegetable, fruit and nut snacks
Baked snacks
Dehydrated snacks
Freeze-dried snacks
'Free-from' snacks
Reduced fat and salt snacks
Functional snacks
Superfoods
Energy snacks
Fortified snacks
Detoxifying snacks
Weight management
Portion control
Low glycemic ingredients and satiety
Indulgence
'Ethnic' snacks
Intensely flavored snacks
Gourmet snacks
Sustainability and food safety

CHAPTER 6 CONCLUSIONS

Five key trends for the future
'Naturally' functional
Convenience
'Ethnic' snacks
Ethical packaging
Targeting specific consumer segments

TABLE OF FIGURES

Figure 1: Drivers of changing consumer demand in savory snacks
Figure 2: Number of farmers’ markets in the US, 1994-2010
Figure 3: Growth and sales of sports and energy bars (2006-2014)
Figure 4: Frito Lay's 'Give us your Dillicious Flavour' contest
Figure 5: Number of tourists in 2010 (m) and growth (%) by region 2005-2015
Figure 6: Consumer drivers of ethnic snacks
Figure 7: Consumers demand for private label goods during the economic downturn
Figure 8: Development of premiumization in the UK crisps market
Figure 9: Sun Chips Live Brightly advertisement campaign
Figure 10: Distribution of food alerts by type of risk in Europe, 2007 and 2008
Figure 11: Global savory snacks market value ($bn), 2009–14
Figure 12: Global savory snacks market shares by geography ($bn), 2009–14
Figure 13: Top savory snacks markets by value ($bn), 2009–14
Figure 14: Global savory snacks market value by category (%), 2009 and 2014
Figure 15: Growth in savory snacks subcategories, CAGR (%) 2009–14
Figure 16: Emerging savory snacks markets by value ($bn), 2009–14
Figure 17: Share of new product launches by innovation type (%), 2007–10
Figure 18: Share of new product launches by region (%), 2007–10
Figure 19: Share of products launched by category in Asia Pacific (%), 2007–10
Figure 20: Cheetos Whoosh Cheesy Bugs snacks
Figure 21: Savour spicy broad beans and wasabi-flavored peas; Four Seas wasabi-flavored fried squid snack
Figure 22: Share of top countries in NPD in Europe (%), 2010
Figure 23: Share of products launched by category in Europe (%), 2007–10
Figure 24: Tesco cashews and chopped mixed nuts
Figure 25: Raw Health fruit and coconut balls
Figure 26: Share of products launched by category in North America (%), 2007–10
Figure 27: Lightning Rods Synergy Beef Stick (original flavor)
Figure 28: Risotto Chips (parmesan and roasted garlic, sea salt, spicy marinara)
Figure 29: Share of new snack launches by category (%), 2007–10
Figure 30: Utz Specials pretzels (extra dark, multigrain, sourdough, unsalted sourdough)
Figure 31: Albert Heijn rice chips (natural sea salt)
Figure 32: G. Willi Food rice and potato crisps (sweet Thai chili)
Figure 33: Deep River Snacks kettle-cooked potato chips (original salted)
Figure 34: You'll Love Coles linseed
Figure 35: BioSnacky Original organically grown alfalfa seeds
Figure 36: 479° Popcorn organic popcorn (The Caramel Collection)
Figure 37: Sun Chips multigrain chips in compostable packaging (original)
Figure 38: Pop 'n Box microwave popcorn (butter flavor, original and sweet) and Lay's Al Platopotato chips
Figure 39: Examples of nutritional fact labeling in the US
Figure 40: Trends driving NPD in the global savory snacks market
Figure 41: Guiltless Gourmet 'all-natural' tortilla chips (spinach, artichoke and parmesan flavor), ingredients and nutritional facts
Figure 42: Sunset Orchards Veggie Snacks
Figure 43: Marks & Spencer’s Snack Well edamame beans
Figure 44: Kettle Brand baked potato chips in 100-calorie pack (lightly salted)
Figure 45: Fruit Wise Fruit Straps variety pack
Figure 46: Ariel Fruitwell freeze-dried fruit snack (apple)
Figure 47: Holy Cow! Kosher beef jerky (teriyaki) and Sanissimo oven-baked corn nachos
Figure 48: Michael Season's Natural Gourmet potato crisps (sweet barbeque), BIGS reduced sodium sunflower seeds and Herr's kettle-cooked, reduced fat potato chips
Figure 49: Of The Earth Superfoods Earthers' Delight and Incan Berries
Figure 50: Linwoods nutritional additive nuts and seeds snacks (flaxseed; milled flax; sunflower, pumpkin and sesame seeds; and goji berries)
Figure 51: Perky Jerky Invigorating Beef Jerky (flavored with guarana)
Figure 52: Ishikawa Calcium Kuromame Cacao
Figure 53: Denroku Ukon no Kaki Pea
Figure 54: Kellogg's and Disney's Bolt assorted fruit-flavored snacks
Figure 55: Majans Bhuja Spicy Peas, Cracker Mix, Original Mix, Fruit Mix and Nut Mix
Figure 56: Tropicai coconut chips (hot chili)
Figure 57: Green Tree non-fried apple chips (original with peel off)
Figure 58: Nanpudo Combi Nuts seafood-flavored peanut snack
Figure 59: Tiger Tiger Nutties! coated roasted peanuts (Thai chili)
Figure 60: Doritos Collisions tortilla chips (chicken sizzler and zesty salsa)
Figure 61: Garden of Eatin’ Red Hot Blues
Figure 62: Charlie's truffled popcorn from Susan Rice Truffle Products
Figure 63: Boulder Canyon Totally Natural kettle-cooked potato chips
Figure 64: Ricky's Lucky Nuts cocoa and vanilla bean 'all-natural' peanuts
Figure 65: Win2 Mini Pocket egg rolls with chocolate filling
Figure 66: Key trends in the savory snacks market

TABLE OF TABLES

Table 1: Global sales of fairtrade products (€), 2007-2009
Table 2: Obese and overweight children (5-13 year olds) in Europe and US (%), 2002-2012
Table 3: Middle class population size (m) & share of global total (%), 2009-2030
Table 4: Inflows of foreign population by nationality (thousands), 2000-2007
Table 5: Global savory snacks market value ($bn), 2009–14
Table 6: Global savory snacks market shares by geography ($bn), 2009–14
Table 7: Top savory snacks markets by value ($bn), 2009–14
Table 8: Global savory snacks market value by category ($bn), 2009–14
Table 9: Global savory snacks market value by category/subcategory ($bn), 2009–14
Table 10: European savory snacks market value by category/subcategory, ($bn) 2009–14
Table 11: The US savory snacks market value by category/subcategory, ($bn) 2009–14
Table 12: Asia Pacific savory snacks market value by category/subcategory, ($bn) 2009–14
Table 13: Share of new product launches by innovation type (%), 2007–10
Table 14: Share of new product launches by region (%), 2007–10
Table 15: Share of products launched by category in Asia Pacific (%), 2007–10
Table 16: Top claims on snacks launched in Asia Pacific (%), 2007–10
Table 17: Share of top countries in NPD in Europe (%), 2007 and 2010
Table 18: Share of products launched by category in Europe (%), 2007–10
Table 19: Share of products launched by category in North America (%), 2007–10
Table 20: Top claims on snacks launched in North America (%), 2007–10
Table 21: Share of new snack launches by category (%), 2007–10
Table 22: Top claims on other savory snacks (%), 2007-10
Table 23: Top claims on new popcorn products (%), 2007–10
Table 24: Top pack types on new snack launches (%), 2007–10
Table 25: Top claims used in new snacks launches (percentage of products with claims), 2007–10
Table 26: Top flavors in new product introductions (percentage of snacks product launches) 2007–10
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