Estonia Cider Market Insights Report 2015

Date: September 30, 2015
Pages: 63
US$ 1,755.00
License [?]:
Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E0157357510EN

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Estonia Cider Market Insights Report 2015

Legislation prohibiting the consumption of alcohol in public places came into force in 2014. Stores must be bigger than 150 sqm and over 50 metres from a school. Somersby is now classified as a mainstream cider, the sales of mainstream cider has increased, however Somersby is still seen as a premium product by consumers.

  • An increase in excise from January has seen the consumption of cider decline
  • Mainstream cider saw double digit growth
  • Somersby leads the market
  • Mainstream took shares from premium

Canadean's Estonia Cider Market Insights 2015 Report provides a complete overview of the Estonia cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
  • 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
    • 2013-2015 selected on-/ off-premise retail prices
  • Details of key cider new product launches in 2014 by company
  • Overview of the competitive landscape in the cider market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
  • Data is also available in excel format
  • Gain in-depth understanding of the dynamics and structure of the Estonia cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Estonia cider market to support your brand development and marketing initiatives
  • Compare and track the performance of brands and brewers to develop a competitive advantage
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Estonia cider market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects


2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Legislation and Taxation Tables
2.5 Cider Pricing Tables
2.6 Cider Data Tables



4.1 Disclaimer
4.2 Methodology and Product Definitions
4.3 Map


Table 1: Data Revisions Summary
Table 2: Cider Key Facts
Table 3: Top 10 Cider Brands - Volume, 2012-2014
Table 4: Top 10 International Premium and Superpremium Cider Brands - Volume, 2012-2014
Table 5: Licensed Brand Owners and Licensees
Table 6: Cider Market Valuation (Local Currency), 2013-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates on Cider
Table 9: Legal Controls on Cider
Table 10: Tax Burden on Cider @ 4.7% Abv, 2013
Table 11: Selected Consumer Cider Prices: On-Premise, 2013-2015
Table 12: Selected Consumer Cider Prices: Off-Premise, 2013-2015
Table 13: Cider Production/Trade/Consumption 000 HL, 2005-2015F
Table 14: Cider Production/Trade/Consumption - Growth, 2005-2015F
Table 15: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 16: Cider Market Valuation (Local Currency), 2013-2015F
Table 17: Cider Consumption by Local Definition, 2011-2015F
Table 18: Cider Consumption by Standard Price Segmentation, 2011-2015F
Table 19: Cider Consumption by Alcoholic Strength, 2011-2015F
Table 20: Cider Consumption by Type, 2011-2015F
Table 21: Cider Consumption by Geographic Scope, 2011-2015F
Table 22: Cider All Trademarks, 2010-2014
Table 23: Cider Brands by Local Definition, 2010-2014
Table 24: Cider Brands by Standard Price Segment, 2010-2014
Table 25: Cider Brands by Alcoholic Strength, 2010-2014
Table 26: Cider Brands by Type, 2010-2014
Table 27: Imported Brands by Origin, 2010-2014
Table 28: Cider Licensed Brands, 2010-2014
Table 29: Cider Trademark Owners, 2010-2014
Table 30: Cider Local Operators, 2010-2014
Table 31: Cider leading Brewers/Importers, 2010-2014
Table 32: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 33: Cider Distribution: On vs Off Premise, 2011-2015F
Table 34: Saku Brand Volumes 2010-2014
Table 35: A Le Coq Brand Volumes 2010-2014
Table 36: Viru Olu Brand Volumes 2010-2014


Figure 1: New Products and Photo Shots
Figure 2: Cider Leading Brewers/Importers, 2014
Figure 3: Cider Consumption by Pack Material/Type, 2014
Figure 4: Cider Distribution by Channel, 2014
Figure 5: Cider Consumption by Price Segment, 2014


A Le Coq AS (Olvi)
Saku Olletehase As (Carlsberg)
Viru Olu AS (Harboes)
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