Emerging Food and Drinks Markets in Asia-Pacific: Fast growth and maturing countries and product markets

Date: March 22, 2010
Pages: 124
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: EEFE3A6B9E2EN
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Emerging Food and Drinks Markets in Asia-Pacific: Fast growth and maturing countries and product markets
Across Asia, population and economic growth is driving considerable change as many country markets mature, an emergent middle class continues to grow and rapid urbanization has taken place.

The report provides a scorecard that measures the most promising markets. Some of the top-rated countries are then explored in more depth, providing insight into the opportunities and risks in their food and drinks markets. ‘Emerging Food and Drinks Markets in Asia Pacific’ is a new management report published by Business Insights that assesses Asia Pacific across 7 food and drinks metrics, including market size, market growth, per capita spend, population, market intensity, commercial infrastructure and social structures. Each market is rated for each individual metric and an overall score produced to allow a final ranking. Key countries are examined in depth to assess the risks and opportunities in their food and drinks markets.

This analysis has enabled Business Insights to analyse market attractiveness and maturity of 7 countries, in order to identity future growth opportunities and risks for food and drinks manufacturers.

Key Features
  • Gathers and analyzes the most recent data relating to 14 emerging food and drinks markets across 7 different metrics.
  • Uses market value data to analyse market size, growth and per capita spend on food and drinks in each country.
  • Analyses emerging markets in an overall scorecard, arriving at a list of the most attractive emerging food and drinks markets. Uses population, GNI, GDP and other indicators to come to the overall ranking in the scorecard.
  • Explores the top five ranked countries in depth, including regional and country-specific market drivers and key trends within the country's food and drinks market.
  • Examines the market value and growth of the dairy, soft drinks, savory snacks and bakery and cereals markets in each of the top five ranked countries in order to pinpoint key opportunities for manufacturers in each category.
  • Identifies key trends in each market, indicating levels of innovation and NPD opportunities for food and drinks manufacturers that are in or want to enter that country.
Key findings

Asia-Pacific is experiencing wide scale demographic changes and unprecedented levels of urbanization. The region largely suffers from low per capita expenditure with many countries suffering wide scale poverty.

Regulatory rules tightened during the recession protect domestic producers and limit potential of new players who do not secure affiliations with local companies.

Much of Asia-Pacific is characterized by a relatively young age profiles (Japan is the main exception). Younger consumers bring many demands but are receptive to new products and marketing, and will challenge traditions more readily.

Penetration of new technologies is picking up in Asia-Pacific but remains behind the western world.

Future market growth is expected to marginally trail that of current levels although by category it is a more positive picture.

Per capita expenditure growth is mixed throughout the region with pockets of strong growth expected (India, China, and Vietnam) but also areas of slower growth (Japan, New Zealand and Australia).

Key questions answered by this report
  • What are the most attractive emerging food and drinks markets in Asia Pacific?
  • What are the key market drivers in the most attractive emerging and mature food and drinks markets in Asia Pacific?
  • Which food and drinks categories are most attractive in Asia Pacific?
  • Which trends are most apparent in the most attractive emerging food and drinks markets in Asia Pacific?
  • Which of the 14 countries present the most opportunity / risk for food and drinks manufacturers?
  • How are leading players in the Asia Pacific, driving growth and innovation in their particular categories?
  • What 7 metrics have been used in our analysis?
  • Which countries in Asia Pacific are the most attractive but present the most risk?
  • Which countries in Asia Pacific are least attractive, but present little risk?
Emerging Food and Drinks Markets in Asia-Pacific
Executive summary
Macro overview
Country attractiveness
Category analysis

CHAPTER 1 INTRODUCTION

The aim of this report
Structure of the report
Countries covered
Overall picture/overview
Country attractiveness - definitions and methodology
Clarification of specific metrics
Methodology for the scoring system
Category review/overview

CHAPTER 2 MACRO OVERVIEW

Summary
Introduction
Market drivers
Introduction
Asia-Pacific – Retail landscape
Economic landscape
Sociodemographic landscape
Large populations and wealth inequality
Youthful markets
Technological landscape
Food and drinks market growth
Growth by category
Per capita expenditure on food and drinks
Country overview
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
Singapore
Korea
Thailand
Common trends influencing the market
Health & wellness
Urbanization
Sustainability and the environment
Changing gender roles, age structures and behaviors

CHAPTER 3 COUNTRY ATTRACTIVENESS

Summary
Introduction
Final country overview
High attractiveness countries
Market intensity and size
Market growth and infrastructure
Population, per capita spend and social structures
Country analysis
Growth of the food and drinks market versus per capita spend on food and drinks
Growth of the key food and drinks market versus market intensity
Market growth versus commercial infrastructure
Country analysis – risk model

CHAPTER 4 CATEGORY ANALYSIS

Summary
Introduction
Alcoholic drinks
Market size and growth
Per capita expenditure
Category size and growth
Retail distribution
Major players
Major brands
Soft drinks
Market size and growth
Per capita expenditure
Category growth and size
Market distribution
Major players
Major brands
Bakery & cereals
Market size and growth
Per capita expenditure
Category growth and size
Market distribution
Dairy
Market size and growth
Per capita expenditure
Category growth and size
Market distribution
Major players
Confectionery
Market size and growth
Per capita expenditure
Category growth and size
Market distribution
Major players
Major brands
Savory snacks
Market size and growth
Per capita expenditure
Category growth and size
Market distribution
Major players

CHAPTER 5 CONCLUSIONS

Introduction
Country attractiveness
Market attractiveness
Risk versus reward
Category specific analysis
Alcoholic drinks
Soft drinks
Bakery and cereals
Dairy
Confectionery
Savory snacks
Index

LIST OF FIGURES

Figure 3.1: Gini coefficient by country (%), 2008
Figure 3.2: Share of retail channels in Asia-Pacific by country (%), 2008
Figure 2.3: Overall share of retail channels in Asia-Pacific (%), 2008
Figure 2.4: GDP ($bn), 2008 and GDP growth in Asia-Pacific (%), 2003-8
Figure 2.5: GDP per household ($bn), 2007 vs GDP per household growth in Asia-Pacific (%), 2003-7
Figure 3.6: Population in Asia-Pacific countries (m), 2008
Figure 3.7: Mean age in Asia-Pacific by country, 2008
Figure 3.8: Population growth in Asia-Pacific (%), 2003-8
Figure 3.9: Internet users as % of total population, 2008
Figure 3.10: Number of TV sets per 100 people in Asia-Pacific versus GDP, by country, 2003-2008
Figure 3.11: Mobile phone ownership per 100 people in Asia-Pacific by country, 2008
Figure 3.12: Historic and forecast country market growth (%), 2003-13
Figure 3.13: Historic and forecast product market growth (%), 2003-13
Figure 3.14: Per capita expenditure ($), 2008 versus per capita expenditure growth (%), 2003-08
Figure 3.15: Food and drinks market size (score), 2008 versus per capita expenditure on food and drinks (score), 2008
Figure 3.16: Food and drinks market growth (score), 2003-2008, versus per capita expenditure on food and drinks (score), 2008
Figure 3.17 : Food and drinks market growth (score), 2003-2008, versus market intensity (score), 2008
Figure 3.18: Market growth versus commercial infrastructure (%), 2008
Figure 3.19: Overall market risk versus reward, 2008
Figure 4.20: Alcoholic drinks market value by country ($m), 2008
Figure 4.21: Alcoholic drinks market value ($m), 2008, versus CAGR (%), 2003-2008
Figure 4.22: Alcoholic drinks market value ($m) versus per capita expenditure ($), 2008
Figure 4.23: Alcoholic drinks per capita expenditure ($), 2008 versus market value CAGR (%), 2008-2013
Figure 4.24: Share of alcoholic drinks market value by category (%), 2005 and 2009
Figure 4.25: Alcoholic drinks category value ($m), 2008 versus category value CAGR (%), 2008-2013
Figure 4.26: % share of alcoholic drinks distribution, by retail outlet, 2008
Figure 4.27: Soft drinks market value by country ($m), 2008
Figure 4.28: Soft drinks market value ($m), 2008 versus CAGR (%), 2008-2013
Figure 4.29: Soft drinks market value ($m) versus per capita expenditure ($), 2008
Figure 4.30: Soft drinks per capita expenditure ($), 2008 versus market value CAGR (%), 2008-2013
Figure 4.31: Share of soft drinks market value by category (%), 2005 and 2009
Figure 4.32: Soft drinks category value ($m), 2008 versus category value CAGR (%), 2008-2013
Figure 4.33: Share of soft drinks distribution by retail outlet (%), 2008
Figure 4.34: Bakery & cereals market value by country, ($m), 2008
Figure 4.35: Bakery & cereals market value ($m), 2008 versus CAGR (%), 2003-2008
Figure 4.36: Bakery & cereals market value ($m) versus per capita expenditure ($), 2008
Figure 4.37: Bakery & cereals per capita expenditure ($), 2008 versus market value CAGR (%), 2008-2013
Figure 4.38: Share of bakery & cereals market value by category (%), 2005 and 2009
Figure 4.39: Bakery and Cereals category value ($m), 2008 versus category value CAGR (%), 2008-2013
Figure 4.40: Share of bakery and cereals market by retail outlet (%), 2008
Figure 4.41: Dairy market value by country ($m), 2008
Figure 4.42: Dairy market value ($m), 2008 versus CAGR (%), 2008-2013
Figure 4.43: Dairy food market value ($m) versus per capita expenditure ($), 2008
Figure 4.44: Dairy foods per capita expenditure ($), 2008 versus market value CAGR (%), 2008-2013
Figure 4.45: Share of dairy foods market value by category (%), 2005 and 2009
Figure 4.46: Dairy foods category value ($m), 2008 versus category value CAGR (%), 2008-2013
Figure 4.47: % share of dairy market, by retail outlet, 2008
Figure 4.48: Confectionery market value by country ($m), 2008
Figure 4.49: Confectionery market value ($m), 2008 versus CAGR (%), 2008-2013
Figure 4.50: Confectionery market value ($m) versus per capita expenditure ($m), 2008
Figure 4.51: Confectionery per capita expenditure ($), 2008 versus market value CAGR (%), 2008-2013
Figure 4.52: Share of confectionery market value by category (%), 2005 and 2009
Figure 4.53: Confectionery category value ($m), 2008 versus category value CAGR (%), 2008-2013
Figure 4.54: Share of the confectionery market by retail outlet (%), 2008
Figure 4.55: Savory snacks market value, ($m), by country
Figure 4.56: Savory snacks market value ($m), 2008 versus CAGR (%), 2008-2013
Figure 4.57: Savory snacks market value, ($m) versus per capita expenditure ($), 2008
Figure 4.58: Savory snacks per capita expenditure ($), 2008 versus market value CAGR (%), 2008-2013
Figure 4.59: Share of savory snacks market value by category (%), 2005 and 2009
Figure 4.60: Savory snacks category value ($m), 2008 versus category value CAGR (%), 2008-2013
Figure 4.61: Share of savory snacks market, by retail outlet (%), 2008

LIST OF TABLES

Table 1.1: Table metrics and their weightings
Table 3.2: Final country rankings
Table 4.3: Muslim population in Asia-Pacific region (m), 2009
Table 4.4: Share of alcoholic drinks market by company (%), 2008
Table 4.5: Share of alcoholic drinks market by brand (%), 2008
Table 4.6: Share of soft drinks market by company (%), 2008
Table 4.7: % share of soft drinks market, by brand, 2008
Table 4.8: Share of bakery and cereals market by company (%), 2008
Table 4.9: % share of dairy market, by company, 2008
Table 4.10: % share of confectionery market, by company, 2008
Table 4.11: % share of savory snacks market, by company, 2008
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