East Europe Beverage Forecasts October 2014

Date: October 31, 2014
Pages: 118
US$ 4,481.00
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Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E753846727DEN

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East Europe Beverage Forecasts October 2014

The Global East Europe Beverage Forecast report published by Canadean provides essential information on the prospective trends of the beverage industry in East Europe


Slight negative trend to All Commercial Beverage performance
Alcoholic drinks were the worst performing category with negative growth
Dairy drinks performed the best with small growth, predominantly down to the performance of flavored milk


The report offers a top line overview of All Commercial Beverage categories for all historical years and a five year forecast period. The report identifies the future trends and provides insight on the potential drivers of those trends as well as reflecting on the performance of the year gone.


Designed for clients who want to have an overview on the prospective trends of the East Europe beverage market across the next five years. It is ideal for clients to gain an understanding of the upcoming market conditions in the beverage industry and how each individual category will be affected.
Beverage Consumption Data Tables
Data Horizon: 1999-2013A (Actual), 2014F-2019F (Forecast)
Measures: Volume (million litres), Population (millions), Litres Per Capita
Population Source: USCB; Local Statistics; Timetric Forecasts; Canadean
Geographic Coverage
EAST EUROPE: Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary,
Latvia, Lithuania, Macedonia, Poland, Romania, Russia, Serbia, Slovak Republic, Slovenia, Turkey,
Ukraine, Other East Europe
Regional Balancers
For regions where it has not been possible to generate total market volumes by profiling each
individual country, we have taken a value judgement to arrive at a balancing “Others” figure.
This is recorded as a separate entity, specific to the Region to which it belongs
Product Coverage
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard),
Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products
with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders,
Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks,
Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, White Milk, Flavored Milk, Soymilk, Drinking Yogurt,
Fermented Milk, Evaporated Milk, Condensed Milk, Grain Nut Rice and Seed Milk Alternative Drinks,
Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavored Alcoholic Beverages (FABs))
Spirits (extended): Flavored Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)

Canadean’s East Europe Beverage Forecasts March 2014 identifies promising areas for future growth, in terms of innovative products and lucrative geographies, giving you the upper hand over your competitors. You will secure a proper understanding of government policies, legislation changes and increased taxes on alcoholic drinks. You will gain an explicit understanding of the relationship between key drivers of consumer demand in the Eastern European beverage market enabling you to indentify the key areas in which you want to compete in the future.

Additional report highlights:

  • Government policies, legislation changes and increased taxes on alcoholic drinks affects consumption of alcoholic beverages.
  • Consumers are increasingly looking for products with healthier attributes or lower calorie options, like replacing sugar with Stevia, or increasing juice content. The low calorie carbonates segment is likely to drive growth.
  • The economic climate remains difficult across the region with consumers continuing to watch what they spend. However slight improvements in consumer mood are identifiable across certain categories.

The material was prepared in April, 2014.

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