Czech Republic Beer Market Insights Report 2015

Date: August 31, 2015
Pages: 134
Price:
US$ 8,370.00 US$ 6,696.00
Offer valid until December 31, 2016!
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Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CFB46D67A82EN
Leaflet:

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SUMMARY

The beer market recovered in 2014 driven by improved consumer confidence and increased premium and superpremium segment volume. Off-premise continued to develop as consumers stayed at home more, however this helped drive growth of premium and superpremium brands as consumers decided to treat themselves to a higher quality product. This volume was driven by special offers and promotions which has been affecting the value of the market.

KEY FINDINGS
  • The market recovered from the setback it received in 2013
  • There is a notable shift towards stronger beers and away from the mainstream vycepni lagers
  • Premium and superpremium brands performed well in the market with a significant consumer penetration
  • Breweries continued to launch new products with the aim of retaining the consumer base
SYNOPSIS

Canadean's Czech Republic Beer Market Insights 2015 Report provides a complete overview of the Czech Republic beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on-/ off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format
REASONS TO BUY
  • Gain an in-depth understanding of the dynamics and structure of the Czech Republic beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Czech Republic beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Czech Republic beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
1 DATA REVISIONS SUMMARY

2 EXECUTIVE SUMMARY

3 MARKET CONTEXT

3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables

4 MARKET BACKGROUND BRIEFING

5 MARKET UPDATE

5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables

6 BREWER PROFILES

7 APPENDIX

7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

LIST OF TABLES

Table 1: Czech Republic Population Size and Growth, 1986-2017F
Table 2: East Europe Population Size and Growth, 2004-2015F
Table 3: Czech Republic Economic Indicators, 2006-2016F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2014
Table 11: Leading Retail Groups for Beer 2009-2014 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2012-2014
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2013-2015F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 20: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 21: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 22: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 23: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 24: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 25: Beer Market Valuation (Local Currency), 2013-2015F
Table 26: Beer Consumption by Local Definition, 2011-2015F
Table 27: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 28: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 29: Beer Consumption by Type, 2011-2015F
Table 30: Beer Consumption by Geographic Scope, 2011-2015F
Table 31: Beer All Trademarks, 2010-2014
Table 32: Beer Brands by Local Definition, 2010-2014
Table 33: Beer Brands by Standard Price Segment, 2010-2014
Table 34: Beer Brands by Alcoholic Strength, 2010-2014
Table 35: Beer Brands by Type, 2010-2014
Table 36: Imported Brands by Origin, 2010-2014
Table 37: Beer Licensed Brands, 2010-2014
Table 38: Beer Private Label Brands, 2010-2014
Table 39: Beer Trademark Owners, 2010-2014
Table 40: Beer Local Operators, 2010-2014
Table 41: Beer leading Brewers/Importers, 2010-2014
Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
Table 44: Budejovicky Budvar Brand Volumes 2010-2014
Table 45: Heineken Ceska Republika Brand Volumes 2010-2014
Table 46: Pilsner Urquell Group Brand Volumes 2010-2014
Table 47: PMS Prerov Brand Volumes 2010-2014
Table 48: Piv Staropramen Brand Volumes 2010-2014
Table 49: K Brewery Trade Brand Volumes 2010-2011
Table 50: Pivovary Lobkowicz Brand Volumes 2012-2014

LIST OF FIGURES

Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014

COMPANIES MENTIONED

Budejovicky Budvar
Heineken Ceska Republika
Pivovary Lobkowicz As
Plzensky Prazdroj (Pilsner Urquell Group)
PMS Prerov
Pivovary Staropramen
Pivovar Svijany AS
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