Beer in Peru

June 2023 | 29 pages | ID: B6FD3C42E48EN
Euromonitor International Ltd

Abstracts

Due to the ongoing economic and social crisis, Peruvian consumers have been turning to beer, which offers price points aligned with reduced disposable budgets. Additionally, Heineken's entry in 2019 saw a greater offer of brands available at various price points, increasing price competition, as well as the frequency of promotions and offers in stores. A direct impact of economic hardship has seen consumers migrate away from wine and spirits to the cheaper options of beer and RTDs, causing a dro...

Euromonitor International's Beer in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BEER IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers consider beer the best economic option, driving sales in 2022
Pilsen surpasses Cristal to lead total volume sales in beer
New launches focus on premium offerings and Mexican beers to drive value growth
PROSPECTS AND OPPORTUNITIES
Craft beers must seek premium positioning in order to increase sales
Draft beer and single-serve presentations become increasingly sought after
Players focus on home delivery services to align with consumers growing demands
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
Summary 2 Number of Breweries 2017-2022
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2017-2022
Table 2 Sales of Beer by Category: Total Value 2017-2022
Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Beer by Craft vs Standard 2017-2022
Table 10 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 11 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 12 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 13 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN PERU
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 3 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 5 Research Sources