The Global Asia Beverage Forecast report published by Canadean provides essential information on the prospective trends of the beverage industry in Asia
All Commercial Beverages are on the rise except for Sake which is experiencing a small decline
Packaged water the fastest growing category across Asia and is set to become second largest category in future
Soft drinks, as a result, performed the best with a combination of higher growth rates not just from packaged water but energy drinks as well
The report offers a top line overview of All Commercial Beverage categories for all historical years and a five year forecast period. The report identifies the future trends and provides insight on the potential drivers of those trends as well as reflecting on the performance of the year gone.
REASONS TO BUY
Designed for clients who want to have an overview on the prospective trends of the Asia beverage market across the next five years. It is ideal for clients to gain an understanding of the upcoming market conditions in the beverage industry and how each individual category will be affected.
Data Horizon: 1999-2013A (Actual), 2014F-2019F (Forecast)
Measures: Volume (million litres), Population (millions), Litres Per Capita
Population Source: USCB; Local Statistics; Timetric Forecasts; Canadean
ASIA: China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
For regions where it has not been possible to generate total market volumes by profiling each
individual country, we have taken a value judgement to arrive at a balancing “Others” figure.
This is recorded as a separate entity, specific to the Region to which it belongs
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard),
Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products
with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders,
Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks,
Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, White Milk, Flavored Milk, Soymilk, Drinking Yogurt,
Fermented Milk, Evaporated Milk, Condensed Milk, Grain Nut Rice and Seed Milk Alternative Drinks,
Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavored Alcoholic Beverages (FABs))
Spirits (extended): Flavored Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
Canadean’s Asia Beverage Forecasts March 2014 identifies promising areas for future growth, in terms of innovative products and lucrative geographies, giving you the upper hand over your competitors. The report facilitates valuable data comparisons, enabling you to monitor the development of commercial beverages over time by category. You will gain an explicit understanding of the relationship between key drivers of consumer demand in the Asian beverage market enabling you to indentify the key areas in which you want to compete in the future.
Additional report highlights:
- Across the region, as consumers are becoming more health conscious, packaged water and bulk/HOD water is experiencing significant growth. Furthermore, the growth rate of carbonates is slowing in some parts of the region.
- Consumption was significantly impacted by unseasonable weather, with the hotter summers in Asia leading to increased growth, notably within the carbonates, packaged water and beer categories.
- Poor economic performance in particular areas of Asia resulted in a decline or slowing of growth in most categories, but especially in higher price categories such as juice drinks. Conversely, in countries in Asia that have experienced economic growth, there continues to be strong growth in consumption across the categories.
The material was prepared in April, 2014.