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Men's Grooming in Morocco

June 2019 | 17 pages | ID: M4FCBFC0709EN
Euromonitor International Ltd

US$ 990.00

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Overall men’s grooming registered current value growth in 2018 that was higher than the increase seen the previous year. Men’s growing awareness of their appearance and personal care was the main driver behind such a performance. Besides, Moroccans are seeing lifestyle changes, with additional daily activities such as sport and hanging out; this emphasises the use of grooming products by men to maintain their hygiene and ensure an attractive image. Product development was noticeable in men’s gro...

Euromonitor International's Men's Grooming in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Growing Hygiene Standards Continue To Stimulate Growth
Men's Deodorants Sees the Highest Growth
Men's Shaving Continues To See Slowing Growth
Competitive Landscape
International Brands Have Higher Sales Than Domestic Brands
Mass Products Dominate Men's Grooming
Private Label Producers Develop Interesting Products
Category Data
  Table 1 Sales of Men's Grooming by Category: Value 2013-2018
  Table 2 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  Table 5 NBO Company Shares of Men's Grooming: % Value 2014-2018
  Table 6 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Registers A Strong Performance in 2018
'natural' and 'bio' Products Are Becoming Increasingly Popular
L'Oréal Maroc Remains the Undisputed Leader in Beauty and Personal Care
the Shift To Premium Brands Is Spreading Amongst Consumers
A Positive Performance Is Expected in the Forecast Period
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
  Summary 1 Research Sources


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