LEGO AS - Strategic SWOT Analysis Review

Date: April 8, 2014
Pages: 23
US$ 125.00
License [?]:
Publisher: GlobalData
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

Download PDF Leaflet

LEGO AS - Strategic SWOT Analysis Review
LEGO AS - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

  • Business description – A detailed description of the company’s operations and business divisions.
  • Corporate strategy – GlobalData’s summarization of the company’s business strategy.
  • SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history – Progression of key events associated with the company.
  • Major products and services – A list of major products, services and brands of the company.
  • Key competitors – A list of key competitors to the company.
  • Key employees – A list of the key executives of the company.
  • Executive biographies – A brief summary of the executives’ employment history.
  • Key operational heads – A list of personnel heading key departments/functions.
  • Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

LEGO A/S (Lego) is a privately-held consumer product company involved in the production and distribution of a wide range of toys, and online games. Lego is a subsidiary of KIRKBI A/S. The company also offers children's creativity development products, play materials and teaching materials for children. The company markets its products under the brand name LEGO. The company has manufacturing facilities in Denmark, Hungary, Czech Republic, Mexico, the US, Germany and the UK. The company’s products are sold in more than 130 countries across the world. Along with its subsidiaries, the company operates in Europe, Americas, Africa, Asia and Australia. Lego is headquartered in Billund, Denmark

Reasons to Buy
  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.

LEGO A/S - Key Facts
LEGO A/S - Key Employees
LEGO A/S - Key Employee Biographies
LEGO A/S - Major Products and Services
LEGO A/S - History
LEGO A/S - Company Statement
LEGO A/S - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries


LEGO A/S - Business Description
LEGO A/S - Corporate Strategy
LEGO A/S - SWOT Analysis
SWOT Analysis - Overview
LEGO A/S - Strengths
Strength - Diversified Geographical Presence
Strength - Strong Product and Brand Portfolio
Strength - Financial Performance
Strength - Robust Research & Development Capabilities
LEGO A/S - Weaknesses
Weakness - Locked-Up Enterprise Value
LEGO A/S - Opportunities
Opportunity - Product Innovations
Opportunity - Strategic Expansion
Opportunity - Agreements and Collaborations
LEGO A/S - Threats
Threat - Stringent Rules and Regulations
Threat - Highly Competitive Environment
Threat - Rapid Technological Changes
LEGO A/S - Key Competitors
LEGO A/S, Recent Deals Summary


About GlobalData
Contact Us


LEGO A/S, Key Facts
LEGO A/S, Key Employees
LEGO A/S, Key Employee Biographies
LEGO A/S, Major Products and Services
LEGO A/S, History
LEGO A/S, Subsidiaries
LEGO A/S, Key Competitors
LEGO A/S, Recent Deals Summary
Skip to top

Ask Your Question

LEGO AS - Strategic SWOT Analysis Review
Company name*:
Contact person*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: