Kellogg Company: Consumer Packaged Goods - Company Profile, SWOT and Financial Analysis

Date: June 30, 2016
Pages: 53
Price:
US$ 125.00
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Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: KF933DEFF69EN
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Kellogg Company: Consumer Packaged Goods - Company Profile, SWOT and Financial Analysis
SUMMARY

Canadean's 'Kellogg Company: Consumer Packaged Goods - Company Profile, SWOT and Financial Analysis' contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, financial analysis, mergers and acquisitions, recent developments, key employees, company locations and subsidiaries as well as competitive benchmarking data.

KEY FINDINGS

This report is a crucial resource for industry executives and anyone looking to access key information about 'Kellogg Company'

The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

SYNOPSIS

Kellogg Company (Kellogg) is a manufacturer and marketer of ready-to-eat cereal and convenience foods. Its product portfolio includes cereals, cookies, crackers, savory snacks, frozen foods, toaster pastries, cereal bars, fruit-flavoured snacks and veggie foods. The company markets its products under the brands of Kellogg's, Pop-Tarts, Eggo, Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, All-Bran, Crunchy Nut, Frosted Mini-Wheat's, Garden Burger, and Town House. It also produces cookies, crackers, crisps and convenience foods and markets under the brands of Keebler, Cheez-It, Murray, Austin and Famous Amos. The company operates across the Americas, Europe, Africa and Asia. Kellogg is headquartered in Battle Creek, Michigan, the US.
  • This business intelligence report presents the key company information, essential to understanding industry challenges and competitors.
  • The SWOT analysis identifies the company's strengths, weaknesses, opportunities for growth and threats. The key competitors are dissected alongside the larger challenges that the industry is facing.
  • The company profile relays all current information about the business operations, including key employees, major products and services, company history, locations and subsidiaries alongside a supporting statement from the Chairman and Managing Director.
REASONS TO BUY
  • Quickly enhance your understanding of 'Kellogg Company'
  • Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.
  • Increase business/sales activities by understanding your competitors' businesses better.
  • Recognize potential partnerships and suppliers.
KEY HIGHLIGHTS

Kellogg Company (Kellogg) is a manufacturer and marketer of ready-to-eat cereal and convenience foods. Its product portfolio includes cereals, cookies, crackers, savory snacks, frozen foods, toaster pastries, cereal bars, fruit-flavoured snacks and veggie foods. The company markets its products under the brands of Kellogg's, Pop-Tarts, Eggo, Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, All-Bran, Crunchy Nut, Frosted Mini-Wheat's, Garden Burger, and Town House. It also produces cookies, crackers, crisps and convenience foods and markets under the brands of Keebler, Cheez-It, Murray, Austin and Famous Amos. The company operates across the Americas, Europe, Africa and Asia. Kellogg is headquartered in Battle Creek, Michigan, the US.
1 KELLOGG COMPANY

2 KELLOGG COMPANY - KEY EMPLOYEES

3 KELLOGG COMPANY - KEY EMPLOYEES BIOGRAPHIES

4 KELLOGG COMPANY - MAJOR PRODUCTS AND SERVICES

5 KELLOGG COMPANY - HISTORY

6 KELLOGG COMPANY - COMPANY STATEMENT

7 KELLOGG COMPANY - LOCATIONS AND SUBSIDIARIES

7.1 Kellogg Company - Head Office
7.2 Kellogg Company - Other Locations and Subsidiaries

8 KELLOGG COMPANY - BUSINESS ANALYSIS

8.1 Kellogg Company - Company Overview
8.2 Kellogg Company - Business Description

9 KELLOGG COMPANY - SWOT ANALYSIS

9.1 Kellogg Company - SWOT Analysis - Overview
9.2 Kellogg Company - Strengths
  9.2.1 Strength - Strong Product and Brand Portfolio
  9.2.2 Strength - Strong Focus on Research and Innovation Practices
  9.2.3 Strength - Wide Geographic Presence
9.3 Kellogg Company - Weaknesses
  9.3.1 Weakness - Declining Financial Performance
  9.3.2 Weakness - Reliance on Limited Customers
9.4 Kellogg Company - Opportunities
  9.4.1 Opportunity - New Product Launch
  9.4.2 Opportunity - Focus on African Markets
  9.4.3 Opportunity - Cost Cutting Initiatives
9.5 Kellogg Company - Threats
  9.5.1 Threat - Stringent Regulations
  9.5.2 Threat - Foreign Currency Risk
  9.5.3 Threat - Expansion by Competitors

10 KELLOGG COMPANY - COMPANY FINANCIAL ANALYSIS

10.1 Kellogg Company - Five Year Snapshot: Overview of Financial and Operational Performance Indicators
10.2 Kellogg Company - Interim ratios
  10.2.1 Kellogg Company - Financial ratios: Capital Market Ratios
10.3 Kellogg Company - Financial Performance and Ratio Charts
  10.3.1 Kellogg Company - Revenue and Operating margin
  10.3.2 Kellogg Company - Asset and Liabilities
  10.3.3 Kellogg Company - Net Debt vs. Gearing Ratio
  10.3.4 Kellogg Company - Solvency
  10.3.5 Kellogg Company - Valuation
10.4 Kellogg Company - Competitive Benchmarking
  10.4.1 Kellogg Company - Market Capitalization
  10.4.2 Kellogg Company - Efficiency
  10.4.3 Kellogg Company - Valuation
  10.4.4 Kellogg Company - Turnover: Inventory and Asset
  10.4.5 Kellogg Company - Liquidity

11 KELLOGG COMPANY - MERGERS AND ACQUISITIONS AND PARTNERSHIPS

11.1 Kellogg Company - MandA and Partnerships Strategy

12 KELLOGG COMPANY - RECENT DEVELOPMENTS

13 APPENDIX

13.1 Methodology
13.2 Kellogg Company - Ratio Definitions
13.3 Disclaimer

LIST OF TABLES

Table 1: Kellogg Company - Key Employees
Table 2: Kellogg Company - Key Employees Biographies
Table 3: Kellogg Company - Major Products and Services
Table 4: Kellogg Company - History
Table 5: Kellogg Company - Subsidiaries
Table 6: Kellogg Company - Annual ratios
Table 7: Kellogg Company - Interim ratios
Table 8: Kellogg Company - Capital Market Ratios

LIST OF FIGURES

Figure 1: Kellogg Company - Revenue and Operating Profit
Figure 2: Kellogg Company - Asset and Liabilities
Figure 3: Kellogg Company - Net Debt vs. Gearing Ratio
Figure 4: Kellogg Company - Solvency
Figure 5: Kellogg Company - Valuation
Figure 6: Kellogg Company - Market Capitalization
Figure 7: Kellogg Company - Efficiency
Figure 8: Kellogg Company - Valuation
Figure 9: Kellogg Company - Turnover: Inventory and Asset
Figure 10: Kellogg Company - Liquidity

COMPANIES MENTIONED

Kellogg Company
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