Bakery Products - Finland
Products with presumed health benefits are gaining ground in breakfast cereals. For example, Nordisk Kellogg’s markets its Kellogg’s Special K brand through a website (www.specialk.fi) that focuses on weight control and other health issues, with the product itself playing only a minor role on the site.
Euromonitor International's Breakfast cereals in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot cereals, Pastries, RTE cereals, Savoury biscuits and crackers, Sweet biscuits
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Breakfast cereals in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot cereals, Pastries, RTE cereals, Savoury biscuits and crackers, Sweet biscuits
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bakery Products in Finland
Euromonitor International
January 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Finland in Recession
Unit Price Growth Comes To A Halt
Government Drops Value Added Tax To Hold Up Recession
Supermarkets in Trouble
Difficulties Still Ahead
Key Trends and Developments
Consumer Behaviour Affected by the Recession
Unit Prices Continue To Fluctuate
Extended Opening Hours
Organic Food Still Going Strong
Private Label Products Flourish
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food 2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand Shares of Packaged Food 2005-2008
Table 8 Penetration of Private Label by Sector 2004-2008
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
Table 12 Forecast Sales of Packaged Food by Sector: Value 2009-2014
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009
Table 23 Company Shares of Impulse and Indulgence Products 2004-2008
Table 24 Brand Shares of Impulse and Indulgence Products 2005-2008
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2004-2009
Table 30 Sales of Nutrition/Staples by Sector: Value 2004-2009
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009
Table 33 Company Shares of Nutrition/Staples 2004-2008
Table 34 Brand Shares of Nutrition/Staples 2005-2008
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2004-2009
Table 40 Sales of Meal Solutions by Sector: Value 2004-2009
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2004-2009
Table 43 Company Shares of Meal Solutions 2004-2008
Table 44 Brand Shares of Meal Solutions 2005-2008
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Arla Ingman Oy Ab
Strategic Direction
Key Facts
Summary 2 Arla Ingman Oy Ab: Key Facts
Summary 3 Arla Ingman Oy Ab: Operational Indicators
Company Background
Production
Competitive Positioning
Atria Suomi Oy
Strategic Direction
Key Facts
Summary 4 Atria Oyj: Key Facts
Summary 5 Atria Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Hkscan Oyj
Strategic Direction
Key Facts
Summary 6 HKScan Group: Key Facts
Summary 7 HKScan Group: Operational Indicators
Company Background
Production
Competitive Positioning
Karl Fazer Oy Ab
Strategic Direction
Key Facts
Summary 8 Karl Fazer Oy Ab: Key Facts
Summary 9 Karl Fazer Oy Ab: Operational Indicators
Company Background
Production
Competitive Positioning
Kesko Oyj
Strategic Direction
Key Facts
Summary 10 Kesko Oyj: Key Facts
Summary 11 Kesko Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Kesko Oyj: Competitive Position 2008
Leaf Suomi Oy
Strategic Direction
Key Facts
Summary 13 Leaf Suomi Oy: Key Facts
Summary 14 Leaf Suomi Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Leaf Suomi Oy: Competitive Position 2007
Raisio Oyj
Strategic Direction
Key Facts
Summary 16 Raisio Oyj: Key Facts
Summary 17 Raisio Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Raisio Oyj: Competitive Position 2008
Saarioinen Oy
Strategic Direction
Key Facts
Summary 19 Saarioinen Oy: Key Facts
Summary 20 Saarioinen Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Saarioinen Oy: Competitive Position 2008
Vaasan & Vaasan Oy
Strategic Direction
Key Facts
Summary 22 Vaasan & Vaasan Group: Key Facts
Summary 23 Vaasan & Vaasan Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Vaasan & Vaasan Group: Competitive Position 2008
Valio Oy
Strategic Direction
Key Facts
Summary 25 Valio Oy: Key Facts
Summary 26 Valio Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Valio Oy: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Baked Goods by Subsector: Volume 2004-2009
Table 50 Sales of Baked Goods by Subsector: Value 2004-2009
Table 51 Sales of Baked Goods by Subsector: % Volume Growth 2004-2009
Table 52 Sales of Baked Goods by Subsector: % Value Growth 2004-2009
Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2004-2009
Table 54 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2009
Table 55 Baked Goods Company Shares 2004-2008
Table 56 Baked Goods Brand Shares 2005-2008
Table 57 Forecast Sales of Baked Goods by Subsector: Volume 2009-2014
Table 58 Forecast Sales of Baked Goods by Subsector: Value 2009-2014
Table 59 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2009-2014
Table 60 Forecast Sales of Baked Goods by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Biscuits by Subsector: Volume 2004-2009
Table 62 Sales of Biscuits by Subsector: Value 2004-2009
Table 63 Sales of Biscuits by Subsector: % Volume Growth 2004-2009
Table 64 Sales of Biscuits by Subsector: % Value Growth 2004-2009
Table 65 Biscuits Company Shares 2004-2008
Table 66 Biscuits Brand Shares 2005-2008
Table 67 Forecast Sales of Biscuits by Subsector: Volume 2009-2014
Table 68 Forecast Sales of Biscuits by Subsector: Value 2009-2014
Table 69 Forecast Sales of Biscuits by Subsector: % Volume Growth 2009-2014
Table 70 Forecast Sales of Biscuits by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 71 Sales of Breakfast Cereals by Subsector: Volume 2004-2009
Table 72 Sales of Breakfast Cereals by Subsector: Value 2004-2009
Table 73 Sales of Breakfast Cereals by Subsector: % Volume Growth 2004-2009
Table 74 Sales of Breakfast Cereals by Subsector: % Value Growth 2004-2009
Table 75 Breakfast Cereals Company Shares 2004-2008
Table 76 Breakfast Cereals Brand Shares 2005-2008
Table 77 Forecast Sales of Breakfast Cereals by Subsector: Volume 2009-2014
Table 78 Forecast Sales of Breakfast Cereals by Subsector: Value 2009-2014
Table 79 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2009-2014
Table 80 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2009-2014
Euromonitor International
January 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Finland in Recession
Unit Price Growth Comes To A Halt
Government Drops Value Added Tax To Hold Up Recession
Supermarkets in Trouble
Difficulties Still Ahead
Key Trends and Developments
Consumer Behaviour Affected by the Recession
Unit Prices Continue To Fluctuate
Extended Opening Hours
Organic Food Still Going Strong
Private Label Products Flourish
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food 2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand Shares of Packaged Food 2005-2008
Table 8 Penetration of Private Label by Sector 2004-2008
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
Table 12 Forecast Sales of Packaged Food by Sector: Value 2009-2014
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009
Table 23 Company Shares of Impulse and Indulgence Products 2004-2008
Table 24 Brand Shares of Impulse and Indulgence Products 2005-2008
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2004-2009
Table 30 Sales of Nutrition/Staples by Sector: Value 2004-2009
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009
Table 33 Company Shares of Nutrition/Staples 2004-2008
Table 34 Brand Shares of Nutrition/Staples 2005-2008
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2004-2009
Table 40 Sales of Meal Solutions by Sector: Value 2004-2009
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2004-2009
Table 43 Company Shares of Meal Solutions 2004-2008
Table 44 Brand Shares of Meal Solutions 2005-2008
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Arla Ingman Oy Ab
Strategic Direction
Key Facts
Summary 2 Arla Ingman Oy Ab: Key Facts
Summary 3 Arla Ingman Oy Ab: Operational Indicators
Company Background
Production
Competitive Positioning
Atria Suomi Oy
Strategic Direction
Key Facts
Summary 4 Atria Oyj: Key Facts
Summary 5 Atria Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Hkscan Oyj
Strategic Direction
Key Facts
Summary 6 HKScan Group: Key Facts
Summary 7 HKScan Group: Operational Indicators
Company Background
Production
Competitive Positioning
Karl Fazer Oy Ab
Strategic Direction
Key Facts
Summary 8 Karl Fazer Oy Ab: Key Facts
Summary 9 Karl Fazer Oy Ab: Operational Indicators
Company Background
Production
Competitive Positioning
Kesko Oyj
Strategic Direction
Key Facts
Summary 10 Kesko Oyj: Key Facts
Summary 11 Kesko Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Kesko Oyj: Competitive Position 2008
Leaf Suomi Oy
Strategic Direction
Key Facts
Summary 13 Leaf Suomi Oy: Key Facts
Summary 14 Leaf Suomi Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Leaf Suomi Oy: Competitive Position 2007
Raisio Oyj
Strategic Direction
Key Facts
Summary 16 Raisio Oyj: Key Facts
Summary 17 Raisio Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Raisio Oyj: Competitive Position 2008
Saarioinen Oy
Strategic Direction
Key Facts
Summary 19 Saarioinen Oy: Key Facts
Summary 20 Saarioinen Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Saarioinen Oy: Competitive Position 2008
Vaasan & Vaasan Oy
Strategic Direction
Key Facts
Summary 22 Vaasan & Vaasan Group: Key Facts
Summary 23 Vaasan & Vaasan Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Vaasan & Vaasan Group: Competitive Position 2008
Valio Oy
Strategic Direction
Key Facts
Summary 25 Valio Oy: Key Facts
Summary 26 Valio Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Valio Oy: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Baked Goods by Subsector: Volume 2004-2009
Table 50 Sales of Baked Goods by Subsector: Value 2004-2009
Table 51 Sales of Baked Goods by Subsector: % Volume Growth 2004-2009
Table 52 Sales of Baked Goods by Subsector: % Value Growth 2004-2009
Table 53 Packaged/Industrial Bread by Type: % Value Breakdown 2004-2009
Table 54 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2009
Table 55 Baked Goods Company Shares 2004-2008
Table 56 Baked Goods Brand Shares 2005-2008
Table 57 Forecast Sales of Baked Goods by Subsector: Volume 2009-2014
Table 58 Forecast Sales of Baked Goods by Subsector: Value 2009-2014
Table 59 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2009-2014
Table 60 Forecast Sales of Baked Goods by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Biscuits by Subsector: Volume 2004-2009
Table 62 Sales of Biscuits by Subsector: Value 2004-2009
Table 63 Sales of Biscuits by Subsector: % Volume Growth 2004-2009
Table 64 Sales of Biscuits by Subsector: % Value Growth 2004-2009
Table 65 Biscuits Company Shares 2004-2008
Table 66 Biscuits Brand Shares 2005-2008
Table 67 Forecast Sales of Biscuits by Subsector: Volume 2009-2014
Table 68 Forecast Sales of Biscuits by Subsector: Value 2009-2014
Table 69 Forecast Sales of Biscuits by Subsector: % Volume Growth 2009-2014
Table 70 Forecast Sales of Biscuits by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 71 Sales of Breakfast Cereals by Subsector: Volume 2004-2009
Table 72 Sales of Breakfast Cereals by Subsector: Value 2004-2009
Table 73 Sales of Breakfast Cereals by Subsector: % Volume Growth 2004-2009
Table 74 Sales of Breakfast Cereals by Subsector: % Value Growth 2004-2009
Table 75 Breakfast Cereals Company Shares 2004-2008
Table 76 Breakfast Cereals Brand Shares 2005-2008
Table 77 Forecast Sales of Breakfast Cereals by Subsector: Volume 2009-2014
Table 78 Forecast Sales of Breakfast Cereals by Subsector: Value 2009-2014
Table 79 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2009-2014
Table 80 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2009-2014
