Parks Associates was founded in 1986 as a market research and consulting company to service diverse businesses from Fortune Global 500 to emerging companies.
Extensive research is carried out through qualitative and quantitative analysis of consumer groups, focus groups, secondary research together with trend expertize. Parks Associates offers market research reports, tailored and off-the-shelf reports that comprise feasible business solutions and strategic support.
Parks Associates disseminates intelligence via conferences, webcasts, seminars, workshops, presentations and online publications.
Multiple industries under studies are:
- Digital Media and Connected Entertainment;
- Home Networking and Security;
- Internet and TV services;
- Consumer Electronics;
- Mobile Services.
Unparalleled reports are full-embracing publications conducted by proficient analysts who manage the whole process of investigation. Parks Associates pursuits such core interests as: market assessment, entry strategies, SWOT analysis, product and service competitiveness, trend monitoring, consumer research and many more.
Publications found:
325
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Fixed-Mobile Convergence: Consumers and Business Models (Second Edition) 1Q 2011
US$ 3,500.00
... analyzes the drivers for convergence between fixed and mobile networks. It explores new revenue opportunities coming out of the fixed-mobile convergence trend and provides global forecasts for services and technologies built around fixed-mobile convergence. “The proliferation of mobile services based on 3G and ...
December 2010
61 pages
Global REM: Highlights of Key International Deployments 3Q 2011
US$ 3,500.00
... and residential energy management activities in key regions around the world. The report focuses on the key drivers and inhibitors to smart meter ... companies and organizations impacting the deployment of smart grid architectures in key countries around the globe.”
December 2010
65 pages
In-game Advertising: Market Updates 4Q 2011
US$ 3,500.00
This report evaluates in-game advertising trends and gaming behavior on PCs, game consoles, smartphones, and tablets. The study profiles key market competitors while examining ... highlights market conditions and offers recommendations for industry investors. Finally, the study presents U.S. in-game advertising revenue forecasts from 2011 to 2015. “Digital gaming ...
December 2010
60 pages
IP-based Health Solutions: Home Care and Beyond 4Q 2011
US$ 3,500.00
... report examines the market for IP-based monitoring solutions that help consumers live safer and healthier at home. It looks into broadband service ... Broadband in the home and wireless broadband connectivity have made it easier to remotely monitor consumers for safety and health concerns. IP-based sensor ...
December 2010
50 pages
IP-based Home Monitoring: Energy Management 4Q 2011
US$ 3,500.00
... service firms, and retailers and the future opportunities in the energy management market. “Winners in this market will have a clear vision of the ... their competitive advantage,” said Tom Kerber, Director of Research, Home Controls and Energy at Parks Associates. "This report provides industry leaders with ...
December 2010
57 pages
IP-based Home Monitoring: Security 2Q 2011
US$ 3,500.00
... of IP-based home security solutions. It analyzes the evolution taking place in the professional security monitoring market and offers insight on the impact of new monitoring systems on the traditional security ... ," said Parks Associates. “We believe Internet-connected security systems will expand the residential security market by providing additional capabilities and benefits to a broader ...
December 2010
46 pages
Media Tablets: Analysis and Forecasts 2Q 2011
US$ 3,500.00
... This report provides an analysis and forecast of the media tablet market using the latest market data, consumer survey results, and briefings with key industry players. It illuminates the growing tablet ...
December 2010
61 pages
Mobile Broadband and Mobile Computing Devices 1Q 2011
US$ 3,500.00
... mobile broadband market from both consumer and mobile service provider perspectives. It examines operators’ mobile broadband network investment and monetization strategies, analyzes major mobile computing platforms’ adoption and growth drivers, and projects mobile broadband users and sales of major mobile computing ...
December 2010
55 pages
Mobile Data: Analysis and Forecasts 1Q 2011
US$ 3,500.00
... trends in the mobile data market from both consumer and mobile service provider perspectives. It examines operators’ retail and wholesale mobile data offerings, their managed service capabilities, the roadmap for mobile value ...
December 2010
60 pages
Mobile Payment: Technologies and Business Models 4Q 2011
US$ 3,500.00
... technologies enabling mobile commerce and mobile payments, including near field communications (NFC). It illuminates the growing mobile payments value chain and explores in-depth the implications of mobile payments ... of the mobile payment industry not only hinges on consumer and merchants’ willingness to adopt but also requires seamless integration of technology with viable business models.”
December 2010
61 pages
Mobile/Portable Gaming: Market Updates 3Q 2011
US$ 3,500.00
This report focuses on portable gaming and covers both mobile devices and dedicated gaming handhelds. It includes an analysis of the current state of the industry, key ... increasingly facilitate digital distribution of games on all these devices. Portable gaming contributes to the enormous changes already happening in the gaming industry and creates new ...
December 2010
64 pages
Networked Audio Products: Market Update 4Q 2011
US$ 3,500.00
Networked Audio Products: Market Update examines key technologies enabling the wireless in-home streaming of music services to a variety of products – from AV receivers to docks and home theater systems ... ways in which to expand their audio enjoyment at home,” said Kurt Scherf, VP, principal analyst, Parks Associates. “Networked audio products are becoming more commonplace as a way ...
December 2010
55 pages
Online Video and Internet TV Services: Global Outlook 3Q 2011
US$ 3,500.00
Online Video and Internet TV Services: Global Outlook examines the worldwide IP video entertainment space, focusing on diverse business factors, including consumer online video habits and consumption ... Tricia Parks, CEO, Parks Associates. "Increased content options for Internet video are shuffling the playing field, bringing pay-TV operators into ...
December 2010
91 pages
Opportunities for SMB Technical Support 2Q 2011
US$ 3,500.00
... and sheds light into today’s current demand for premium technical support offerings. “Keeping their technology products and services working at an optimal ... data backup, and unique needs for IT support and management, the SMB market has significant demand for one-stop premium technical support services.”
December 2010
73 pages
Residential Energy Management 2011: Trends and Opportunities 1Q 2011
US$ 3,500.00
... the many different opportunities to provide residential energy management solutions. It explains the potential impact of trends driving the market in 2011 and beyond. In addition, it covers some ... with background about the forecasting methodology. "The market for residential energy management (REM) solutions is entering a period of 'Pervasive Growth' characterized by the entrance ...
December 2010
56 pages
Set-top Boxes and Residential Gateway Middleware and Applications 1Q 2011
US$ 3,500.00
Set-top Box and Residential Gateway Middleware and Applications analyzes the status, trends, and future direction of the global market for set-top box (STB) and residential gateway middleware and applications. This report examines the technologies, vendors, standards, and solutions for set-top and gateway systems ...
December 2010
55 pages
Smartphone: King of Convergence (Second Edition) 2Q 2011
US$ 3,500.00
... smartphone adoption among enterprise customers and consumers. The report concludes with a five-year forecast of smartphone unit sales and smartphone users. "Smartphone penetration jumped another 9% in the U.S. from 3Q09 to 3Q10, and Google’s Android OS benefited most from consumers’ demand for smartphones ...
December 2010
60 pages
Social Gaming: Market Updates 1Q 2011
US$ 3,500.00
... , market dynamics, business models, monetization opportunities, and revenue forecasts. “As more than 200 million people play games on Facebook every month, social gaming has ... lists games and social networking as one of their top primary forms of entertainment. While Facebook’s dominance is both a driver and an inhibitor for the social gaming market ...
December 2010
51 pages
Television Services: Global Outlook (Third Edition) 4Q 2011
US$ 3,500.00
... , including OTT video services, multiscreen services, VOD, and many others. The report also includes global forecasts for television services through 2016. “Economic, technological, and competitive forces have impacted the television services market like never before ...
December 2010
73 pages
The Connected Home and Services in the U.S.: A Roadmap of the Future 1Q 2011
US$ 3,500.00
... connected home value-added services and applications. The report covers value-added service categories including premium tech support, communications services, entertainment, and home and ... or similar services from other providers,” said Kurt Scherf, vice president, principal analyst, Parks Associates. “The ability by service providers to offer connected home services to their ...
December 2010
51 pages
The Smart TV Development Ecosystem 3Q 2011
US$ 3,500.00
The Smart TV Development Ecosystem examines the companies that provide content management and delivery and applications development technologies to smart TVs. It also provides primary data ... role of smart TVs has expanded well beyond video-on-demand,” said Kurt Scherf, VP, principal analyst, Parks Associates. “With open development platforms ...
December 2010
56 pages
Trends in Behavioral and Contextual-Based Advertising 1Q 2011
US$ 3,500.00
... online behavioral targeting and contextual-based advertising markets. The study addresses consumer acceptance and privacy concerns related to audience-based and interest-based advertising ... of targeting online consumers with BT and content-based advertising and concludes with online behavioral targeting and contextual-based advertising revenue forecasts in the U.S. from ...
December 2010
46 pages
Trends in Electronic Program Guide Development 1Q 2011
US$ 3,500.00
Trends in Electronic Program Guide Development examines the evolution of the TV interface and the future of ... input devices, and software solutions for interactive program guides (IPGs). The report addresses key trends, such as increasing interactivity, sources of content, multiscreen ...
December 2010
68 pages
TV Everywhere: Growth, Solutions, and Strategies 2Q 2011
US$ 3,500.00
... Everywhere: Growth, Solutions, and Strategies explores the growth of TV and examines the worldwide growth in delivery of TV services online and to connected devices. This report examines deployments of TV Everywhere ... into the solution providers that are enabling these services and the technical, business, and legal issues related to TV Everywhere. “Consumers are ...
December 2010
61 pages
Wireless Healthcare (Second Edition) 3Q 2011
US$ 3,500.00
... This report updates the inaugural wireless health report from Parks Associates. It continues to profile innovations in both wireless technology-supported personal health ... growth potentials. “Parks Associates believes that mobile technology and wireless connectivity will greatly enhance the appeal of personal health applications ...
December 2010
54 pages
