Parks Associates: Market Research Reports

The report assesses the timing for display innovations such as OLED, 4K, and ultra-HD TVs to become affordable to the mass market. It also provides trends in consumer adoption and the impact of content streaming on today’s adoption patterns. In addition, the report addresses innovations beyond OLED, 4K, and ...

... video content licensing trends and the impact of those trends on players throughout the content licensing ecosystem. The report explores several areas of content licensing including licensing movies vs. television, branded content, content release windows, multiscreen services, time-shifting, live events, and content exclusivity. The report ...

... Everywhere / multiscreen services have become more common, operators and vendors are pushing multiscreen into its next stage of evolution. This report analyzes recent trends in TV Everywhere to reveal what is next for this important technology ...

This report examines several new threats and challenges that are facing the traditional pay-TV ecosystem ... leading threats to pay TV providers, including the rise of massive consolidated competitors, cable networks and content producers going direct-to-consumer, and new entrants disrupting the content space. The report assesses the future for pay-TV services ...

... key technology enablers, business service platform developers, and communications service providers, highlighting their business models and projecting virtual care’s potential as a new means of care delivery for healthcare stakeholders. It also provides a forecast of U.S. virtual care users from 2013 ...

... technologies, software, and platforms that drive the adoption of wearable medical and health tracking devices by consumers. It focuses on how these devices interact ... suppliers, and software designers. The report provides the forecasts of U.S. wearable fitness/health solution adaptors and device sales from 2014 to 2019.

2014 Holiday Purchase Intentions analyzes consumer intentions to purchase CE devices on the eve of the 2014 holiday shopping season. It focuses on four product categories (tablets, smartphones, gaming consoles, streaming media devices) and highlights how these product categories are performing relative to ...

The Death of Linear TV? analyzes trends in video consumption with specific attention given to the balance between linear and non-linear video. Video ... phones, and tablets are all considered. Consumers exclusively watching linear and non-linear video are then profiled in terms of demographic characteristics and ...

Trends & Segments for Home Energy Management analyzes the demand for smart energy devices—smart home devices that help consumers manage their ... of interoperability and the extent to which the purchase of one type of smart home device leads to the purchase of others. Next, it gauges willingness to adopt smart ...

... app purchase has become an essential monetization model for app developers. Consumers and developers alike face an array of payment options, including credit card, carrier billing, digital ... from consumer and developer perspectives and analyzes the pros and cons for different payment options for digital in-app purchases. This report projects in-app ...

... an update to Parks Associates’ advanced TV, online video, and mobile in-app advertising revenue forecasts.

... models for connected devices in the home present a challenge because most consumers will ... remote monitoring and control. This report examines the different monetization strategies that can drive revenues for manufacturers and benefits ... that can benefit from data and controls from smart products and services.

... and challenges in the wireless healthcare market from the mobile operator’s perspective. It analyzes the types of partners and customers in the healthcare industry that will ...

Engaging Consumers for Healthy Living: Health Apps analyzes the adoption and use of health apps on smartphones and tablets as well as the use of health ... ” that aggregate data from multiple other health apps. The research also gauges consumer demand for smart health apps among those not currently using them.

Advertising Trends & Converged Media assesses growth patterns for connected device and multiplatform media use and the monetization strategies for the U.S. advanced TV, online ... , Parks Associates. “Advertising stakeholders— specifically content owners, service providers, and brand advertisers— must evaluate market developments, industry trends, and monetization strategies ...

... the connected app marketplace in North America. The study examines the app development, management, integration, and publishing process for the major app-enabled ... app development and spurring rapid growth of app economies,” said Heather Way, senior research analyst, Parks Associates. “Navigating multiple app environments is a developer challenge; therefore, developers ...

... report describes the current solutions for automating technical support services. It examines the leading motivations driving the automation of support and the effectiveness of the tools currently being employed. It also explores possible future methods of automating services. “The expansion of technical support services ...

This report analyzes the ecosystem and business strategies for the storage cloud, a key segment of the personal cloud ... consumers continue to evolve for this industry. Though current strategies focus on consumer adoption, several new approaches may provide avenues to greater profitability.”

... Small business requirements include access to a host of managed, cloud-based services including productivity apps, backup and storage, remote access, and ... . The report includes a five-year forecast for the growth of cloud services for SMBs.

... of connectivity over the next five years in the appliance industry. "To hold margin in the competitive and mature major appliance market, manufacturers will develop connected appliances," said Melissa Duchin, Research Analyst. "Connectivity ...

... This report addresses smart home central controllers and, where applicable, their cloud software platforms. It ... players as the connected home transitions from early adopters to a mass market. Areas covered include the level of consumer interest in smart home controls, barriers to adoption ...

This report discusses the impact of current innovations on connected TV device sales and usage, including smart TVs, gaming consoles, ... unified interfaces. Content is being packaged in new and different ways. Innovation and lower prices on streaming video media devices could change ...

... update of the cross-platform app marketplace from smartphones to smart TVs. The study offers strategic insight into key consumer use cases by device platform ...

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

Digital Lifestyles: U.S. provides analysis and forecasts for a variety of digital lifestyle product categories, including broadband Internet, television services, digital content services, and connected home products, including home networks and connected consumer electronics.

... ) and Accountable Care Organization (ACO). It analyzes how care management services and home health monitoring technologies will be deployed in these new care services ... ACO structure and operational models will influence adoption of care management service and health monitoring technologies.”

... bars, multiroom digital music systems, and others. It examines the trends shaping and growth of the digital music market, focusing specifically on streaming music services. It provides an overview of key technologies for connected audio products and includes global forecasts for both subscription music services ...

This report examines the state of personalized advertising, analyzing the technologies and companies that are mining vast amounts of consumer data to recommend and enhance relevant advertising across various platforms. It identifies and profiles key players and predicts sectors of early growth. "When ...

... This report evaluates interoperability from the perspective of home control and monitoring applications. It addresses the ideal user experience; the ... Kerber, Director, Research, Home Controls and Energy. "The entertainment and personal computing industries have been working on interoperability for many years, developing ...

... app Advertising on Connected Devices tracks the explosive growth of ad-supported app use in the U.S. on the primary app-enabled devices—smartphones, tablets, and smart TVs. The report examines in-app advertising strategies employed by industry stakeholders, including app ...

This report examines participation of connected products and smart home systems in energy management. It includes descriptions and profiles of companies and services and their evolving use of the cloud for energy management and demand response.

... -to-Machine (M2M) industry and highlights opportunities for U.S. and global mobile service providers. It includes an overview of the complex M2M ecosystem, profiles of leading M2M vendors, and analyzes carriers’ M2M strategies. The report ...

... consumer broadband services, including adoption, provider activities, subscriber usage, regulatory issues, and industry technologies. The report examines the value-added services that many broadband providers are adding to their service portfolio, including video, music ...

... for networked medical devices for personal/home use. It also analyzes the technology trends that impact the design and use cases of these devices ... Wang, Director, Health and Mobile Product Research, Parks Associates. "Networked medical devices enable patient-centered care and drive care cost away ...

... dynamic mobile data market from the perspective of the mobile operator, with an emphasis on optimized delivery of mobile data traffic over the network and opportunities to monetize the data. The report includes the latest consumer data from ...

... their pay-TV subscribers. It reveals which consumers are using multiscreen services and provides a forecast for future services. “Competition in the OTT world is global and is increasing,” said Brett Sappington, director of research, Parks Associates. “Pay-TV operators throughout the world have added multiscreen ...

Services and Support for the Virtual Worker examines the adoption and use of products and services by telecommuters. The report explores the primary reasons for telecommuting and analyzes the challenges and support needs of various ...

This report analyzes the mobile app market, highlights consumer usage trends, and evaluates four major app developer business models. The report uses case studies of six mobile apps to showcase how app developers build and grow their businesses.

This report examines the tablet market and ecosystem using the latest market data, consumer analytics, and briefings with key industry players. The report analyzes the tablet’s impact on adjacent CE markets and explores in-depth the components, capabilities and services that drive tablet adoption and use.

... market for consumer TV services in Western Europe, Eastern Europe, and the Asia-Pacific region, including cable, IPTV, and satellite/DTH. It examines service provider activities and ... includes subscriber forecasts through 2017. “The TV service markets in Western Europe, Eastern Europe, and the Asia-Pacific Region are more dynamic than ever before ...

... The Evolution of Tech Support: Trends and Outlook examines changes in the digital landscape of broadband households and the subsequent changing technical support needs of consumers ... market size and forecasts the revenue opportunity of premium technical support services

The New Face of Home Security analyzes changes to the home security industry compared to five years ago and posits continuing ...

This report analyzes the trend in the set-top box market related to feature-rich set-top boxes, thin-client set-top boxes, and the technologies and systems that ... impact set-top box growth and virtualization of features to the cloud or to operator networks. It also includes a forecast for set-top box growth through 2018. “Investment in set-top box technology ...

... of mobile payment applications and location-based services (LBS) and technologies on retail and commerce. The report evaluates the prospects of several competing mobile wallet approaches and profiles the leading mobile wallet solutions. The report ...

... goals and strategies of various stakeholders in television services and how TV apps help them accomplish those goals. It examines several functional areas of TV apps on various platforms and how TV apps will evolve in the future. “With the growth ...

... for user interfaces and content discovery in television and video services. The report examines different methods of content discovery and how the user interface ... and analyzes the products and services that establish the user interface and feed content discovery for the consumer.

... technologies supporting the smart grid, and the utilities deploying AMI-capable meters. It analyzes trends in smart meter deployments over the ... of utilities throughout the U.S. The 2012 update provides an analysis of the past three years of Advanced Metering Infrastructure (AMI) and assesses trends in smart grid ...