Parks Associates: Market Research Reports

... modern connected lifestyles and the emergence of IoT products and services have changed the technical support needs of broadband households. This report examines ... challenges that come with increasing technical complexity. The report also includes a five-year forecast of the support needs generated by emerging ...

The evolution of OTT video services has led to increased competition in the market, including new partnerships, alternatives to pay TV, and changing priorities by ... into the new era of competition in OTT video and pay TV and assesses trends that affect the video ecosystem across global markets, including ...

... such as connected blood pressure or fitness monitors. All insurers will also be able to use smart home data to determine the most competitive premiums and provide ...

... insight into market innovations and differentiators and the successful strategies for players in the smart home product and services markets. It also ... includes case studies of leaders and new entrants that are shaping the evolution of the smart home in ...

... rely on simple username/password authentication, which puts content investments at risk for piracy. This report includes profiles ... Everywhere piracy. It also assesses the effects of piracy on the content industry, particularly for pay TV, and forecasts potential revenue loss globally due to password sharing.

... in the residential security market and its position as the leading channel for smart home solutions have attracted ... competitive landscape of the professionally monitored arena and assesses key industry trends. In sum, this report provides a working knowledge of today’s U.S. residential security system market ...

... CE industry has migrated from producing and distributing hardware to distributing OTT content and leveraging advertising models ... It also assesses the transition from hardware to software as more content is streamed from the cloud and the impact on CE devices such as streaming media players and gaming consoles.

... mobile operators sell mobile data services, manage customer loyalty programs, develop innovative services, and offer customer incentives such as zero-rated services and international travel plans. It also provides an update of global mobile data revenues earned by operators ...

The European smart home market remains virtually untapped. Many companies have been slow to act ... to analyzing smart home/connected products needs and services. It provides deep profiles of 11 different types of EU companies and how they are addressing strategies for smart home product ...

... more broadband households use cellular and Wi-Fi connections for in-home and out-of-home data needs. This report examines the impact these wireless ... technologies will have on fixed-line broadband services. It also evaluates ...

... content, residential security, and connected health and wellness, as well as connected home product categories, including home networks, smart home devices, and connected consumer electronics. It includes five-year forecasts ...

... challenges for securing the connected home and the opportunities for security solution providers. The report includes the latest consumer data on security concerns, willingness to share data, and ...

Virtual reality has the potential to impact multiple industries with its versatility and ever-increasing applications, including entertainment, communication ... experience. This report studies virtual reality hardware including headsets and peripherals. It assesses five VR headset market leaders, their products, ...

... and adoption of smart devices with energy management features increase, utilities are tasked with ... smart products and smart home systems can be leveraged to enhance home energy management. This report assesses consumer demand for energy management and how it impacts the energy industry and smart device ...

... new Wi-Fi standards and analyzes the growing use of Wi-Fi technologies in mobile operators’ HetNet network strategy. The report also provides a worldwide forecast of Wi-Fi adoption on major consumer electronic ...

... device manufacturers for streaming content and assesses the value of a consumer-preferred user interface to CE makers in terms of usage, opportunity to increase market ...

... in the vehicle and their attitudes and concerns about their in-car experiences. It provides data and recommendations for software developers, auto ...

... research presents an overview of consumer trends in on-demand virtual care, including visiting physician services and remote care. It examines the types of services consumers are ... to consumer interaction preferences and usage of digital communication technologies for on-demand care.

Video Consumption by Language Groups analyzes the uptake and use of pay-TV and digital video services among select ethnic groups and households that speak a language other than English in the home. The research compares video habits ...

... for smart home systems and devices. This can be challenging for smart home marketers as they seek to sell smart home bundles or single-use devices. This report examines consumer preferences for smart home bundles ...

... and monetize the digital native audience given the wealth of video content available through any device. This report examines video viewing habits of millennials and provides ...

The connected kitchen is changing the competitive landscape for appliances, shopping, distribution, and meal preparation. This report highlights the major trends in the connected kitchen and their impact on the consumer and related markets.

... coverage of the connected car industry by examining the connected car software developer sector to highlight innovations and new consumer experiences that will come ... a smartphone, or via an aftermarket product. The report concludes with an update on Parks Associates’ five-year forecasts of connected car sales ...

... ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations ... skinny bundles, a la carte offerings, or other options. This report examines global and regional trends in video service packaging and consumer preferences related to these changes ...

... , driven by use in connected speaker products, smartphones, and computers. This report examines the ecosystem for voice-based technologies, identifies the market leaders in voice assistants, and assesses ...

... Device Ecosystems analyzes consumers who use multiple platforms (computers, smartphones, tablets, ...

... an overview of health and wellness device adoption and usage. It examines factors related to fitness activity tracking, frequency of device use, ... apps, looking at factors such as fitness activity features and device usage during sports activities. The research pays special attention to daily app and device ...

Connected Home Devices Deep Dive breaks down Parks Associates’ latest data on consumer preferences for interoperability among 13 popular smart home devices. First, the research provides a brief overview of current smart home adoption and purchaser demographics. Next ...

... View Update: Consumer Preferences for Solar and Storage measures current adoption of solar solutions and profiles current owners. It also analyzes consumer interest in solar energy, storage, and a comprehensive home energy management solution that includes partnerships between residential solar companies and ...

... SoLoMo (Social, Location, and Mobility) apps, including marketplace apps (e.g., Uber, Airbnb, and Grubhub), messaging apps (e.g., Facebook Messenger, Snapchat, and Whatsapp), and payment apps ...

360 View Update: Support for IoT and Emerging Technologies provides a granular breakdown of the current problems faced by owners of emerging technologies, including smart home and connected healthcare devices. The research also analyzes the appeal of different technical support and ...

Use of Multichannel Networks and Alternative Video analyzes consumer usage of emerging video outlets ... and recommendations for stakeholders in the space, including aggregators like multichannel networks, traditional and emerging content creators and producers, and CE device ...

... and Internet video. This report explores key factors leading to audience growth in Internet video, identifies areas of convergence between Internet video and traditional media, and assesses the future of video consumption in a digital future ...

This 360 View Update quantifies the consumer groups that are flowing away from traditional pay TV, including those cancelling services and those who never subscribe. It assesses their motivations, values, and viewing habits, including profiles of Cord Cutters, Cord Shavers, and Cord Nevers.

... sharing economy is a phenomenon describing new business models built on the proliferation of smartphone and app use that are supported by shared resources from ... pricing, and easy payment. From sharing reviews through Yelp to sharing car rides using Uber, smartphone owners and app users have become suppliers ...

... emerging strategies – strategies designed to overcome the barrier inherent in a product that is beneficial AFTER smart devices are attached and integrated. It includes profiles of selected smart home control companies ...

... competitive landscape for product manufacturers and smart home service providers. As the market shifts, the value chain will be dramatically impacted. ... forces driving change and innovation in the smart home, the impact on the value chain for smart home solution providers, and recommendations to achieve long- ...

... the way that consumers interact with products. Two-way voice and video analytics, combined with cognitive computing, are providing greater contextual ... of highly personalized value-added service. This report discusses how technology is transforming the smart home user experience.

... and support experiences faced by consumers and assesses the market demand for premium support services. The report includes a five-year global forecast for premium support services.

... as well as consumers planning to buy an IP camera in order to identify the target households for this market and which features and use cases are ...

... opinion of pay-TV channel packages among the rising popularity of skinny bundles and OTT video services. The research examines changes made to TV services ... consumer priorities regarding the channels bundled into pay-TV channel packages, including must-have channels that can be used to build targeted ...

... usage of Internet-connected entertainment devices, including gaming consoles, smart TVs, streaming media players, Blu-ray players, and DVRs. The research analyzes activities, media consumption, and spending among connected CE owners to determine best strategies to monetize these devices beyond ...

... energy providers in particular create new revenue opportunities for partners and consumers. This report outlines some of the key alternative business model options for energy providers, smart home ...

... issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app strategies. It also provides a sizing of the U.S. connected car market as of year-end ...

... to relevant content. Pay-TV operators have capitalized on cultural diversity by offering limited packages of multilingual content to customers, but Internet video has allowed consumers to access a wealth of local language content anywhere ...

This report analyzes market competition in the mobile payment industry, focusing on business strategies of payment platform developers including Apple Pay, Android Pay, PayPal, and other emerging solution providers ...

This report examines use of technical products and services among small and medium businesses (SMBs) of various sizes and within a variety of industries. It studies ... for various technical services among this group. The report includes a five-year forecast for various IT and support services in the SMB market.

... examines the smart lighting ecosystem of products and services for the connected home with attention to four industry segments: standalone lighting systems, lighting systems for self ...

... of the residential security market in Europe. It also presents issues that challenge the many companies seeking a piece of the European marketplace for security systems and adjacent smart home products and services ...

... market innovations and trends within the ecosystem for connected TV home entertainment devices. The report covers key connected TV devices, including smart TVs, gaming consoles, streaming media devices, and new ...