Growing fitness consciousness among consumers to boost Sportswear Market in India, finds Netscribes08 Apr 2011 • by Natalie Aster
Mumbai, India – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of the report “Sportswear Market in India 2011”. Increasing health & fitness consciousness along with an increase in spending and increasing number of sports events has created a dynamic market for sportswear brands.
The report provides a brief overview of the sportswear industry including market size, growth, apparel market segmentation & the share of sportswear in it and sportswear related annual imports and exports.
Sportswear Market in India 2011
Published: April 2011
Price: US$ 380.00
An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, increasing spending power, increase in number of sports events, unsaturated market and increasing organized retail space. The key challenges identified include low sports participation rate, competition from unorganized players, poor state of sports infrastructure in the country and imposition of excise duty. The key trends identified include players sponsoring sports events and teams, tie-ups between renowned Indian designers and the players and sportswear brand endorsements by prominent celebrities.
The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major domestic and international players in the market along with their financials.
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