“Going Green” Pushes the Market for Infant, Toddler and Preschool Clothing Past $18 Billion21 Mar 2011 • by Natalie Aster
New York – Marketers across the consumer product spectrum have “gone green” to boost sales in the face of the recent economic downturn. For producers of clothing and footwear made for the youngest consumer, this ranks among several viable competitive tactics, according to the report “Infant, Toddler and Preschool Clothing Market in the U.S.” by market research publisher Packaged Facts. It charts the birth, societal, marketing, and licensing trends that drive sales in the mega-market for ITP clothing/footwear. The report analyzes not only the character of the ITP clothing/footwear business itself, but also the competitive personalities of players such as Brown Shoe, Carter’s, Disney, Hanesbrands, The Jones Group, and Sun Capital/Gerber Childrenswear. Experian Simmons demographic data are examined in depth.
Infant, toddler and preschool (ITP) clothing/footwear is an evergreen market because the pool of newborns (and parents or grandparents eager to pamper them) is constantly renewed. Even so the market is mature, in that for decades the number of newborns has hovered around 4.0 million annually. Nonetheless, innovative marketing and design spurred retail sales of infant to-preschool clothing and shoes to $18.4 billion in 2010 - a figure projected to exceed $23.0 billion in 2015.
Infant, Toddler and Preschool Clothing Market in the U.S.
Date: March 2011
Price: US$ 3,300.00
“While it seems almost trite at this point to say that ‘green’ or ‘sustainable’ products will fuel growth for a product, in the case of clothing for babies and young children, that is very significantly the case,” observes Don Montuori, Publisher of Packaged Facts. “Indeed, such products are on the verge of becoming mainstream – witness organic or recycled clothing being produced by national brands and sold by mass-merchandisers, including Walmart.”
Clothing and footwear made from fabrics of natural or organic fibers constitute a fast-growing but difficult-to-monitor niche populated by hundreds of small-scale marketers selling limited assortments of products for small-scale people. However, the niche is rapidly growing up to become a market of its own. Major ITP clothing/footwear marketers have already begun to invest more heavily in these products, thereby calling even more attention to them and further expanding consumer options, as evidenced by Faded Glory-branded organic ITP clothing sold through Walmart; Patagonia-branded ITP outerwear incorporating layers of synthetic fabrics made from recycled materials; Crocs clogs made from recycled plastic; and Summer Infant organic cotton swaddling clothes available at Babies “R” Us.
More information can be found in the report “Infant, Toddler and Preschool Clothing Market in the U.S.” by Packaged Facts.
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