Mobile Virtual Network Enablers (MVNE) 2011: A Study of Functional Viability10 Mar 2011 • by Natalie Aster
When MVNOs first appeared commercially in Europe in 1999, they were strictly defined to be an MVNO, a service provider had to have a home location register (HLR) and a visitor location register (VLR) within its mobile switching center (MSC), issue its own SIM cards, and provide independent pricing and branding.
Currently, there are approximately 200 planned or operational Mobile Virtual Network Operators. Although initially a European phenomenon, MVNOs are fast becoming the clear (MVNOs) worldwide. Choice for capturing the attention of mobile consumers globally. The convergence of media, entertainment and telecommunications, along with increased network performance triggered by the introduction of 3G and improved display capabilities in mobile devices, has created new revenue and business opportunities for MVNOs. Speed is of the essence in this new and vibrant mobile society. While MVNOs enjoy global support and seem to understand the importance and relevance of mobile data services to their business models, the overall demands of establishing a new business are overwhelming and may cause delays in the launch of these services, sometimes out as much as eighteen months. MVNOs are well positioned to serve niche markets and sub-segments more effectively than larger operators that are often burdened trying to be all things to all customers. While this positioning is an advantage, to be successful, MVNOs must excel across several important factors, including:
- Extending brands to the mobile space in a timely manner;
- Differentiating from the competition;
- Generating incremental revenue;
- Establishing operational and back-office capabilities.
The report “Mobile Virtual Network Enablers (MVNE) 2011: A Study of Functional Viability” by Mind Commerce Publishing LLC analyzes the influencing factors which can make or break MVNE services. The study involves 'n' existing MVNE's and evaluating their offerings and includes information focused on the regions covered, type of customers served and performance report. A comparison matrix is provided as a reference and recommendation to help identify what MVNEs may thrive.
Published: August 2010
Price: US$ 795.00
Report Sample Abstract
New Challenges and Solutions in the domain
MNOs (HNO) capabilities to sell the network capacity and develop new services and capabilities to steer such an effort will become a critical success factor. MNOs have neither the tradition to market their capacity or the ability to fulfill the variety of demands of their customers, i.e. MVNOs. It is very challenging for the MNO to carry and calculate the risks involved in this new line of business. The technical issues are often used as barriers or excuses in order to prevent changes in the existing business environment. It is a huge change for the MNO organization and processes to become market driven and obtain the ability to serve properly several MVNOs in a value adding and competitive fashion.
In-house Service Operator has typically been a department within the Network Operator’s company. Network Operator has seldom tradition or capabilities to serve multiple Service Operators on equal basis. The in-house Service Operator is usually like a department store and MVNOs are like specialized shops with their diversified ways to provide value to their offering.
Comparison Matrix based on Services
The mobile communications industry has seen extraordinary growth over the past decade with numerous network brands emerging to claim a share of this market.
With many regional markets now close to the saturation point and little in the way of differentiation in the underlying infrastructure, consumers are being influenced in their choice of provider by brands that appeal to their particular demographic. These brands may have little or no knowledge of the mobile communications industry but have a desire to leverage their market presence by adding a new product that complements their existing business and enhances their standing in the community.
Currently, there are approximately more then 100 planned or operational Mobile Virtual Network Enablers. Although initially a European phenomenon, MVNEs are fast becoming the clear (MVNEs) worldwide specially in US.
The convergence of media, entertainment and telecommunications, along with increased network performance triggered by the introduction of 3G and improved display capabilities in mobile devices, has created…
More information can be found in the report “Mobile Virtual Network Enablers (MVNE) 2011: A Study of Functional Viability” by Mind Commerce Publishing LLC.
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