Sustainability Management in the Hotel & Cruise Industry 2010-2012: Market Opportunities, Hotel & Cruise Industry Buyer Demand, Post Recession Dynamic17 Jan 2011 • by Natalie Aster
London – “Attracting new customers, positive outcomes for the environment and cost savings are major drivers influencing sustainability efforts in the hotel and cruise industry. Post recession some 66% of industry players are looking to increase their sustainability budget over the next 12 months, with only 5% looking to decrease it. More than 46% of companies in the hotel and cruise industry are collaborating with suppliers, customers and consultants to achieve sustainable supply chain objectives.”
The report “Sustainability Management in the Hotel & Cruise Industry 2010-2012: Market Opportunities, Hotel & Cruise Industry Buyer Demand, Post Recession Dynamics and Business Trends Forecast” by iCD Research analyzes how hotels and cruise companies perceive sustainability; specific procurement strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. The report also examines category-level spending outlooks; sustainable procurement budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading purchase decision makers. In addition, the report explores both buyer and supplier expectations of profitability as the industry progresses into 2011, and reveals the stakeholders responsible for sustainability-related decisions.
Published: November, 2010
Price: USD 2,000
Report Sample Abstract:
Post-recession modifications to sustainability initiatives
As many companies begin to recover from the economic recession, it may be time to re-evaluate the existing situation and plan for the future. Therefore, companies may try to make changes to their sustainability initiatives, and identify practices and policies that will be beneficial in the long-term. In the survey, respondents were asked: “Following the global economic crisis, is your organization implementing any of the following options?” Answers were integrated into a 5-point scale according to levels of implementation. These answers were then categorized into stakeholder groups, region and company size.
While 50% of hotel and cruise operator respondents have implemented, or are in the process of implementing, „increased staff education on sustainable management‟, 74% have not yet reduced, or are not planning to reduce, staff from sustainability-related teams. This shows that, despite the recession, hotel and cruise buyer companies do not plan to make any significant dismissals from sustainability-related teams, but are instead educating staff on sustainability management. Sandals Montego Bay, a chain of resorts in Jamaica, has a full-time environment, health and safety manager, responsible for staff training, developing community awareness, and liaising with the Montego Bay Marine Park and National Environment and Planning Agency. In addition, Costa cruises are conducting extensive training programs and associated initiatives in order to increase the sustainability awareness of their employees.
Furthermore, 48% of hotel and cruise operators have implemented or plan to implement a strategic review of the need for sustainability management, which will help to envision future courses of action, develops critical thinking skills around the structures of sustainable development, acknowledge complexities, and seek solutions to problems. Responses indicate that, despite the recession, the majority of companies are not ready to compromise on compliance to sustainability management.
More information can be found in the report “Sustainability Management in the Hotel & Cruise Industry 2010-2012: Market Opportunities, Hotel & Cruise Industry Buyer Demand, Post Recession Dynamics and Business Trends Forecast” by iCD Research.
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