Competing for a Share of Sustainability Expenditure in the Airports Industry 2010-201213 Jan 2011 • by Natalie Aster
London – “Post recession some 50% of industry players are looking to increase their sustainability budget over the next 12 months, with only 4% looking to decrease it. Some 36% of companies in airports industry consider green marketing to be more effective than traditional marketing, whereas only 13% consider it to be less effective.”
The report “Competing for a Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability” by iCD Research analyzes how airports industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading marketing decision makers.
Published: November, 2010
Price: USD 2,000
Report Sample Abstract:
While 35% of airport industry supplier respondents consider sustainability to be more important following the recession, 17% consider it to be a leading priority following the recession. However, 28% of respondents view no change in the importance of sustainability in their organization following the recession.
Key promotional channels - by company turnover
Email and newsletters, conference and events, and corporate and brand websites are media channels preferred by companies worldwide, irrespective of turnover. However, companies with turnover between US$100 million and US$1 billion consider online portals a prominent promotional channel, whereas trade magazines are considered important by companies with turnover of US$1 billion or more.
More information can be found in the report “Competing for a Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability” by iCD Research.
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