The Global Advanced Wound Care Market to 201523 Dec 2010 • by Natalie Aster
“Overall market growth in the Advanced Wound Care sector slowed significantly between 2008 and 2009. This was mainly the result of intensifying competition and lower healthcare spending as governments attempt to reduce deficits following the global economic downturn. Both of these factors have led to weaker pricing. Currently, there is much uncertainty as to when market conditions will improve, or how planned changes to healthcare budgets will impact the advanced wound care market.”
The new analysis “The Global Advanced Wound Care Market to 2015” by Espicom Business Intelligence forecasts market growth of around 4% for both 2010 and 2011. Although pricing is likely to remain weak at least in the short term, growth will come from the increasing numbers of chronic wounds and the introduction of new products. Looking further out, Espicom projects steady growth in the advanced wound care sector, with demand rising to 6.8% by 2015. Most notable will be the biologics sector which is expected to register growth of over 20% by 2015.
Published: December 2010
Price: USD 1,390
Report Sample Abstract:
- Advanced wound care products are used in the treatment of complex and hard to heal wounds, including certain surgical and trauma wounds, large burns, infected wounds and chronic wounds such as diabetic, venous and pressure ulcers.
- The largest addressable market is for the treatment of chronic wounds. In the US alone, it is estimated that 3.6 million people will develop a diabetic ulcer at some point in their life, while around 1.8 million people are afflicted with pressure ulcers and over 600,000 treated for venous leg ulcers annually. The number of chronic wound is rising due to the ageing population and higher levels of diabetes and obesity. This in turn is increasing demand for advanced wound care products.
- Various advanced wound care technologies are available, including moist wound care products; biologics such as growth factors, skin substitutes and tissue-engineered products; and devices that provide therapies such as negative pressure wound therapy (NPWT), oxygen, electrical stimulation and ultrasound.
- The largest product area is moist wound care, which includes hydrogels, hydrocolloids, alginates, foams and transparent films. This market is mature, with little innovation for well-established products such as hydrogels. Areas of growth include composite dressings that combine the attributes of different moist wound care technologies, and antimicrobial products designed to prevent and treat infection in wounds.
- The use of devices for wound care became prevalent in the 1990s with the launch of NPWT by Kinetic Concepts (KCI).
- NPWT has driven growth in the advanced wound care market in recent years and propelled KCI into the position of global market leader. However, the market stalled in 2009 due to lower healthcare spending and increasing competition, which reduced prices. KCI has also recently suffered from rulings in the US, Germany and the UK that invalidated certain of its key NPWT patents.
- An emerging area of advanced wound care is the use of biologic products, which include collagen dressings, growth factors, skin substitutes and cell-based technologies. Although a highly promising area, the biologics market is still in its infancy and many products remain in development.
- The advanced wound care market varies significantly from region to region. While three quarters of the NPWT market is in North America, Europe accounts for around half of the moist wound care market. Asia has generally been slow to adopt advanced wound care and there are significant opportunities for all types of product in Japan, China and India.
- Currently, market growth is being hampered by pricing pressure due to intensifying competition in all product sectors and the impact of governments’ efforts to curb healthcare spending as part of deficit reduction measures. These factors have having a particularly negative impact on the European market.
- Although these negative conditions are expected to continue at least in the short term, single-digit market growth will come from favourable demographic factors that are increasing demand, as well as product innovation and market expansion outside the US and Europe.
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