Data Centre Pricing in Europe 2010 to 201524 Dec 2010 • by Natalie Aster
London – “Within countries there has been a considerable spread of Data Centre pricing. In France there has been a spread – between highest and lowest per rack monthly pricing – of 400 per cent due to the marketing of premium priced high density suites. In Germany the use of discounted promotional pricing has resulted in a spread of almost 240 per cent. But the spread of pricing is now narrowing, as Carrier Neutral Data Centre providers introduce new space at higher price points, and in Germany operators withdraw their discounted promotional offers.”
The report “Data Centre Pricing in Europe 2010 to 2015” by Tariff Consultancy Ltd examines the various business models that Data Centre companies are pursuing and the current stock of raised floor space available. The report provides a forecast for Data Centre pricing (per standard 19 inch rack and for a 50 KVA suite of Data Centre space) over the 5 year period from 2010 to 2015 for each of the 19 European countries included in this survey.
Data Centre Pricing in Europe 2010 to 2015
Published: January 2010
Price: US$ 3,055.00
Report Sample Abstract:
There are five distinct generic types of business model that have been identified in the report and are now being used in Europe:
- The Wholesale Model: Where the provider provides space on a large scale for other integrators and hosting companies, and usually allows the integrator to fit out the space itself. An example of this kind of provider is Global Switch in the UK and its other European locations.
- The Co-location Model: Pursued by the telecoms operator who provides space and housing in return for an IP backbone connection. The provider does not sell space or housing on its own account but provides these services as part of an overall IP connection or network service sell to an enterprise customer. Often the co-location or telecoms provider is now partnering with an integrator to gain access to a higher specification Data Centre space which is then offered to its enterprise customers. Some telecoms providers (for example KPN) are building out their own Data Centre facilities, but most are wary of the cost of doing so and are sharing facilities outside of their own core country.
- The Outsourcing Model: Where a Data Centre provider builds a so-called “turn-key” development which caters for the specific requirements of a large client. An example of this kind of provider is Sentrum in the UK which has built out specialised Data Centres for large clients, with the latest build out being a new Data Centre for HP in Rugby, Warwickshire.
- The IT Services Model: Where a provider offers a wide range of additional services to a client – on top of the lower tier of managed services (remote hands) including dynamic computing or SaaS as well as conventional co-location or housing services. An example of this kind of provider is Telvent in Spain.
- The Hosted Services Model: Where a hosed service provider also offers housing space and per rack space as an incremental service to its core business in order to fill up some space. In many cases the local hosting provider – even when based in a high specification Carrier Neutral Data Centre facility – offers a lower cost per rack charge than that offered by the Carrier Neutral Data Centre provider itself.
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