Mobile Data Performs as Revenue Growth Engine for MNOs, States Pyramid Research in Its Report Available at MarketPublishers.com06 Sep 2016 • by Natalie Aster
LONDON – At present, mobile data represents a revenue growth engine for MNOs due to voracious appetite for continuous broadband connectivity.
Different approaches to attracting users and increasing mobile data revenue are being currently explored. Some of these approaches represent user-centric, Wi-Fi centric and network-centric strategies.
Some key operators build scale as well as revenue share through performance and technological leadership, while others focus on creation of differentiated packaging as well as compelling offers aimed at driving mobile data usage and uptake.
Wi-Fi becomes increasingly prominent for operators as it is not only a services platform, but also a tool that can be used to provide seamless broadband connectivity.
Mobile network operators are currently leveraging Wi-Fi in order to increase their spend shares, retain customers and reduce network costs.
Cutting-edge research report “Mobile Data and WiFi Monetization: Convergent and user-centric offers take center stage” drawn up by Pyramid Research offers a comprehensive guide to approaches as well as strategies that are adopted by MNOs in different corners of the world in order to monetize mobile data. The study starts with an in-depth discussion of opportunities and challenges mobile data has.
The research study also casts light on mobile data and Wi-Fi monetization approaches and strategies of key operators. Strategic recommendations are included in the research report, as well.
Reasons to Buy:
- find out latest trends in this market space;
- learn which strategies key operators apply;
- get access to information on opportunities and challenges this marketplace has;
- read valuable case studies.
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More in-demand research studies by Pyramid Research can are available at its page.