Indian Pay-TV & OTT Video Sector Examined by MRG in In-demand Market Research Report Available at

30 Aug 2013 • by Natalie Aster

LONDON – India’s pay-TV market landscape is a labyrinth of legal, political, economic and social factors which are essential for financial success and business models. With overlapping government jurisdiction, the sluggishness in the implementation of various reforms is common practice in the country. In this vein, the digitisation mandate aiming to convert all analog subscribers in the country to digital resulted in strong opposition from different political and regional parties, as well as state governments. Even though the mandated timeframe for phases 1 and 2 of digitisation was over in March 2013, all analog subscribers in the regions covered under these phases have not switched to digital on the back of various political factors.

Nevertheless, the Indian pay-TV market is expected to see tremendous growth in several segments, specifically STBs and OTT services.

In-demand research report “India Pay-TV and OTT Video Market Analysis” prepared by Multimedia Research Group, Inc (MRG) presents the latest market developments, trends and forecasts for the Indian pay-TV and over-the-top (OTT) video markets.

The study evaluates the impact of key government regulations on each segment. Each pay-TV segment (cable, satellite/DTH and IPTV) is analysed in an in-depth manner, including the current market scenario, market trends and challenges for growth through 2017. The OTT video competitive landscape in India is investigated, with the leading industry players identified; and the key drivers and challenges shaping the current and future outlook for OTT (and especially SVoD) in India are examined. The research is supplemented with an all-round overview of the Indian set-top box market (STB), covering the STB market share by type, high-definition versus standard-definition STBs, domestic versus international shipments and the overall market forecast (installed base and unit shipment) up to 2017.

Report Details:

India Pay-TV and OTT Video Market Analysis
Published: July, 2013
Price: US$ 5,200.00

More in-demand market research reports by the publisher can be found at MRG page.


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