Google Mobile Advertising Business Examined in Mind Commerce Research Study Now Available at MarketPublishers.com19 Jul 2013 • by Natalie Aster
LONDON – How has Google's strategy paid off and who are the biggest competitor's to Google in mobile advertising? How do Facebook and Apple's strategies differ from Google's? How did Facebook and Apple counter Google's strategy? How are relevant recent events affecting Google's strategy (i.e., MMA standardizations of mobile ads)? What do marketers need to do to optimize their spending with Google, Facebook, and others? What is the best strategy for advertising buyers in the next five years? All these and many more burning issues are addressed in the research study.
Topical research study “Google in Mobile Marketing” worked out by Mind Commerce Publishing LLC (Mind Commerce) provides a comprehensive analysis of Google in the mobile market space globally, along with disclosing information on the US and China markets.
The research examines the present state of the mobile advertising landscape and Google's fit within it, reviews Google's current advertising products, and also unveils Google's strategy in light of other mobile advertising powerhouses entering the landscape. The study also sheds light on the strategic moves made by Google recently to grow its market share in the mobile advertising universe. Additionally, the report is supplemented with detailed market forecasts, as well as with vital recommendations for marketers on how to optimize their expenditures.
Google in Mobile Marketing
Published: July, 2013
Price: US$ 1,995.00
More topical research studies by the publisher can be found at Mind Commerce page.