Demand for Increased Penetration of Electronics in Automobiles Grows, Claims Industry Experts

24 May 2013 • by Natalie Aster

Automotive Electronics are increasingly utilized in today’s automobiles. Beginning with the requirement of providing enhanced engine control, the current breed of automobiles has become more and more reliant on electronics, enabling them in going faster, even while providing highest levels of safety. Today’s contemporary cars have evolved into electronic machines, with more and more operations being controlled with electronic control units (ECUs). For instance, a premium segment car can comprise up to 150 such ECUs for controlling virtually all vehicle-related aspects. These can include an engine control unit for managing a car’s efficiency, a steering and surround view system for preventing accidents, a telematic system offering information related to local hot spots, an electronic stability/traction control for maintaining appropriate steering control, and sensors for deploying airbags in the event of a collision.

According to the report “Global Automotive Electronics with Special Focus on OEMs Market” by Industry Experts, the major trends driving demand for increased penetration of electronics in automobiles include regulatory mandates for improving fuel economy and stringent emission standards as well as requirements for advanced safety systems, consumer demand for safety & security and comfort & convenience features, and growth of hybrid and electric vehicles. Environmental issues and highly stringent government regulations have been forcing auto OEMs to accord greater importance to fuel efficiency. This is attainable by evolving better powertrain technologies. This can either translate into optimizing the existing ICE-based powertrains through downsizing or hybridization, or developing zeroemission pure electric propulsion, such as pure electric vehicles (EVs) or plug-in hybrid electric vehicles (PHEVs). Vehicle safety is yet another factor that has boosted the use of electronics in today’s vehicles, thereby offering greater scope in preventing unwanted or unintentional accidents.

Report Details:

Global Automotive Electronics with Special Focus on OEMs Market
Published: May, 2013
Pages: 334
Price: US$ 4,050.00

Being the exclusive domain of the premium vehicle segment previously, advanced driver assist systems (ADAS) have moved on to invade the mid-market segment and even in entry-level passenger cars. ADAS constitute one of the most happening topics in the current auto electronics industry, ranging from passive safety systems for monitoring lane exits and active safety systems, such as cruise control, to the prospective collision-avoidance systems that function on a situation-aware basis.

The report reviews, analyses and projects the automotive electronics market for global and the regional markets including North America, Europe, Japan, Asia and Rest of World. The regional markets further analyzed for 12 independent countries across North America – the United States, Canada and Mexico; Europe – Germany, France, Spain, The United Kingdom and Italy; Japan; Asia – China, India and South Korea. Automotive Electronic products analyzed in this study include Powertrain Electronics, Chassis Electronics, Safety & Security Systems, Entertainment Systems, Communication & Navigation systems and Other Automotive Electronics.

More information can be found in the report “Global Automotive Electronics with Special Focus on OEMs Market” by Industry Experts.

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