Cloud Based Social Business Services Marketplace Explored in New Mind Commerce Study Available at

01 May 2013 • by Natalie Aster

LONDON – Enterprise level organisations face the challenge of adopting social business practices while being busy with fostering innovation, integrating global teams, and raising productivity. By 2013-end, nearly half of all global enterprises are expected to adopt social collaboration. The use of social business services in the cloud ecosystem means the transformation of customer information into competitiveness by way of combining insights with real-time customer perceptions and experiences. In spite of the existence of shiny opportunities, there remain deployment and operational challenges, like ensuring reliable infrastructure, secured system, and network management.

The enterprise social and cloud collaboration software platform marketplace revenue is likely to reach about USD6 billion by 2018. Worldwide enterprise collaborative IT expenditure will grow at over 26% CAGR to 2018. IBM is and will continue to be the leading social platform vendor with remarkable customer market share.

New market research study “Social Business Services in the Cloud: Market and Forecast Analysis” drawn up by Mind Commerce is designed to provide an insightful analysis of the enterprise social software platform market and cloud deployment ranging from small and medium-sized businesses (SMBs) to enterprise-level organisations. The report presents a detailed SWOT analysis and comparative analysis by vendor, product, and solution. Furthermore, an in-depth forecast up to 2018 and an all-round view into the future of social business services in the cloud are also included.

Major companies/organisations discussed include: IBM, Microsoft, Salesforce, Yammer, NewsGator, Telligent, Socialtext, Mzinga, Communispace, Lithium, SucessFactors, Citrix, Oracle, Saba, Cisco, CME Federal Credit Union, Orange, Accenture, Dell, Siemens, Liveperson, Alcatel-Lucent, LinkedIn, Twitter, Ford, Jive, Satel Oy, Pt Bambu Desa, Ferring Italy, Facebook, American Family Insurance, Add Council and DDB.

Report Details:

Social Business Services in the Cloud: Market and Forecast Analysis
Published: April, 2013
Pages: 101
Price: US$ 1,995.00

More new market research studies by the publisher can be found at Mind Commerce page.


MarketPublishers, Ltd.
Tanya Rezler
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Fax: +44 207 900 3970