New Market Research Report Package by FirstWord21 Jan 2013 • by Natalie Aster
Social and Mobile Pharma - the State of the Digital Landscape. This report is a detailed account of the fast-growing and ever more complex world of online interaction between companies and consumers. Learn about the various media platforms, successful and unsuccessful campaigns, best practice and latest innovations and ensure your social media presence achieves the desired results.
Pharma Reputations: Managing Perceptions. In today's world, trust in authority and big business continues to decline, and Tweets and Likes can make or destroy a company's reputation overnight. In this new environment, it's increasingly essential to integrate reputation management and thinking into every part of an organisation. This provides a view of the key issues affecting reputation, examines the real impact that a good or bad reputation can have, and outlines the key steps a company can take to reach reputational competence.
Sampling: A Key Business Driver in a Multi-channel Environment. Reliance on long-established sales activities, and concerns for jobs, have made Pharma reluctant to transition from sales-led physical sampling programmes to a centralised, multi-channel model with a mix of sampling tactics, including coupons and vouchers. This new report provides in-depth analysis of the major trends in sampling, and a wealth of insights from companies who are pioneering a more intelligent, centralised, and efficient approach to sampling.
Effective Sales and Marketing Strategies for Orphan Drugs. This report reviews the increasing migration of big pharma into the potentially lucrative orphan drug market. It defines the distinctly different marketing strategies and challenges of orphan drugs vs. non-orphan drugs. Drawing on critical opinions of 13 market experts, this report analyses the latest business models, strategies and challenges that pharma companies face in orphan drug development, stakeholder awareness and commercialisation.
New Product Penetration: Understanding & Accelerating New Product Uptake. Major factors shaping today's product uptake curves are rapidly changing and many pharmaceutical executives are unaware of these facts. They also fail to update their strategies for developing and launching their new products. This report draws on critical analysis of peer-reviewed studies and expert opinions from interviews with industry leaders to help you improve the target market uptake of your new pharmaceutical products.
New Thinking in Patient Adherence. This report reviews a wealth of innovative tactics that are being used to address compliance and persistence issues worldwide. You'll learn about new ways that leading pharmaceutical companies are collaborating with other healthcare stakeholders, including clinicians, pharmacists, payers, and health systems. This up-to-the-minute report also provides details on effective educational initiatives and the very latest technological solutions.
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