New Insightful Research Reports on KOLs Market by FirstWord30 Oct 2012 • by Natalie Aster
Engaging KOLs: new thinking on thought leader development. FirstWord examines the changing ways that pharma is engaging healthcare professionals as Key Opinion Leaders, especially as they anticipate the increased compliance requirements of the Physician Payments Sunshine Act (PPSA). More than 30 KOLs and 9 industry experts shared their frontline perspectives on best (and worst) practices, which have been distilled into practical guidance that's essential for any organization that engages KOLs. Specific topics explored in this comprehensive report include the role and impact of Medical Science Liaisons (MSLs), approaches to managing the sensitive relationship between Medical Affairs and Sales, and the use of KOL Management software to aid effective communication.
KOL Relationship Development: Leveraging Social Media Platforms. This report is a compelling examination of the rise of social media as an informal, but increasingly important, interactive marketing tool. Critically, it looks at social media-based KOLs who, although traditionally dismissed by the conservative pharmaceutical industry, are coming from behind the scenes to be heard. The report, based on six in-depth expert interviews and additional research, examines the trends, options and issues surrounding social media KOLs, how to identify them and how best to capture their voices. Engagingly written and current, the report addresses how the industry can best adapt marketing strategies to the digital age-and how to track their success.
Meeting KOL Needs: What Pharma Needs to Know. FirstWord taps into the mindsets of 33 leading international KOLs to discover how they view their industry work and where they want-and need-their collaborations to go. From KOL views on feedback, trial work and how follow-ups could be improved to invaluable insight on the PPSA's potential impact and how pharma cutbacks have negatively affected their knowledge base, the report exposes KOLs' major concerns. Based on in-depth, qualitative interviews and analysis, the report offers the industry an open window into the KOL relationship and how it can be strategically improved.
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