Global Home Furnishings Market Stabilized in 2010-2011, Informs Euromonitor International
04 Oct 2012 • by Natalie Aster
Having contracted sharply during 2008 and 2009, the global home furnishings market stabilised during 2010 and 2011. There has also been a significant regional shift, with surging sales in the rapidly urbanising and economically buoyant Chinese market (and to a lesser extent in India and Indonesia), while weak property markets and lingering recessionary effects weighed heavily on consumer confidence and sales of home furnishings in North America, Western Europe and Japan.
Urbanization and income growth in such markets as China, India and Indonesia are driving rapid expansion in the number of middle class consumers with discretionary income to spend on home improvement.
Consumers are increasingly going online (via both computers and smartphones) to purchase home improvement products and to comparison shop and “showroom” in order to get the best price.
The new report "Home Furnishings: Category Overview" by Euromonitor International states that consumers, especially younger ones, are becoming more aware of the environmental impact of the consumption, with a small but growing number of more affluent consumers now favoring more sustainable products.
Home Furnishings: Category Overview
Published: September, 2012
Price: US$ 2.000,00
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Get a detailed picture of the Home and Garden market;
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More information can be found in the report “Home Furnishings: Category Overview” by Euromonitor International.
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