There is Wide Gap in Financial Service Offerings Targeted Towards Women, Reports Timetric

17 Aug 2012 • by Natalie Aster

The female financial services sector represents a profitable market still largely untapped in many areas of the world. There are currently 3.24 billion females worldwide, and it is estimated that around 50% of women in the world, 1.6 billion, are economically active. There is a growing segment of affluent women – senior executives, board members, property owners and entrepreneurs – wielding increasing economic power.

The new report "Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons" by Timetric states that there is substantial evidence that the female financial market is becoming increasingly populated, dynamic and affluent. However, many private and retail banks, credit card providers and insurance companies have still not actively targeted this sector, and there is a wide gap in the financial service offerings that are exclusively targeted towards women.

Report Details:

Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons
Published: August, 2012
Pages: 97
Price: US$ 3.800,00

Key highlights of this title

  • There are currently 3.24 billion females worldwide, and it is estimated that around 50% of women in the world, 1.6 billion, are economically active. 
  • In a number of societies and at all social and economic levels, women are increasingly taking key decisions on household spending in both developed and key emerging markets. 
  • There is a growing segment of affluent women – senior executives, board members, property owners and entrepreneurs – wielding increasing economic power. 
  • The huge cultural and language-related differences between regions are key challenges in developing and marketing financial products for women in emerging countries

More information can be found in the report “Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons” by Timetric.

To order the report or ask for sample pages contact ps@marketpublishers.com

Contacts

MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970
ps@marketpublishers.com
MarketPublishers.com