Online Retail in UK, Consumer Attitudes & Dynamics Examined in New Canadean Study Published at MarketPublishers.com25 Jul 2012 • by Natalie Aster
LONDON – The share of online retail sales towards total retail sales in UK increased from 5.7% in 2006 to over 8.7% in 2011and is expected to increase to 12.0% in 2016. In terms of online market penetration, electrical and electronics was the leading category, with 19.6% of purchases being made online in 2011.
Data security and user friendly sites are factors for slow m-commerce growth in the UK. Low broadband speed is one of the drawbacks for online shopping as retailers cannot provide rich content and video describing the products, which make the sites user friendly.
New report "Consumer Attitudes and Online Retail Dynamics in the UK" prepared by Canadean covers an in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Consumer Attitudes and Online Retail Dynamics in the UK
Published: July, 2012
Price: US$ 1.450,00
More new market research reports by the publisher can be found at Canadean page.