M-Commerce Solutions Providers Strategies Discussed in New Topical Study Available at MarketPublishers.com

29 Jun 2012 • by Natalie Aster

LONDON – Mobile commerce (m-commerce), one of the most promising value-added services for mobile phones, offer both opportunities and challenges to carriers as lots of competitors are keen to propose alternatives to network operator based offerings. Incumbent operators are under threat from Google and other larger players striving to dominate this lucrative marketplace. Additionally, carriers are faced with decisions with respect to various technologies, solutions and approaches.

As digital media, content, advertisements/marketing, applications, and commerce evolve to become increasingly mobilized, carriers must have an integrated strategy to succeed.

New research study “Mobile Commerce Carrier Strategies” elaborated by Mind Commerce Publishing has been recently published by Market Publishers Ltd.

Report Details:

Mobile Commerce Carrier Strategies
Published: June, 2012
Pages: 223
Price: US$ 2.695,00

The research report delves into an in-depth discussion of the issue, coving the major technologies, systems, solutions, applications and players. It also analyzes the relationship between mobile advertising/marketing and m-commerce, besides answering the question why carriers cannot have one strategy in isolation from another. Furthermore, critical analysis and recommendations for wireless services concerning infrastructure, application, OSS integration, and partnering decisions associated with m-commerce can also be found in the study.

More new studies by the publisher can be found at Mind Commerce Publishing page.


MarketPublishers, Ltd.
Tanya Rezler
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