Consumption of Drinking Milk Products Increases in Emerging Markets, According to Euromonitor International26 Apr 2012 • by Natalie Aster
Despite its maturity, the global market for drinking milk products continued to grow in both retail volume and value in 2011. Consumption increased in emerging markets, supporting global volumes, as wealthier consumers switched from unprocessed to processed formats. Meanwhile, stronger real terms retail value growth stemmed from a mix of higher input costs and sustained consumer demand for added value. Looking ahead, a continued focus on innovation should bolster retail values and margins.
Premiumisation in developed and developing markets, and higher commodity prices pushed up average global retail unit prices for DMP in real terms during 2011, though prices continued to fall in Western Europe.
According to the report “Au Lait! Global Market Performance and Prospects for Drinking Milk Products” by Euromonitor International, food safety has become a key selling point in emerging markets, especially in Asia Pacific, as the spectre of China’s 2008 melamine crisis still looms large. This has benefited multinationals and dairy alternatives, like soy beverages.
Au Lait! Global Market Performance and Prospects for Drinking Milk Products
Published: April, 2012
Price: US$ 2.000,00
Fluid plain processed milk remains the largest category within DMP, but has been losing ground to soy beverages and flavoured milk drinks. Both formats are increasingly able to compete as a healthier alternative to soft drinks.
A recent development is “super milk” in Argentina, claiming to combat cancer and diabetes. While the ultimate success of such added value formats is not guaranteed, they could drive retail volumes and bolster margins.
More information can be found in the report “Au Lait! Global Market Performance and Prospects for Drinking Milk Products” by Euromonitor International.
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