US Cereal & Granola Bar and Energy& Nutrition Bar Trends Reviewed by Packaged Facts16 Apr 2012 • by Natalie Aster
Food bars have been making noise in the marketplace recently, posting double-digit growth rates for successful product types. Reasons for this surge include a wave of new product launches, increased sophistication in marketing bars to different consumer sets, and continued innovation in delivery formats. Eating trends such as the blurring of meals and snacks and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market.
The new Packaged Facts’ report «Food Bars in the U.S.: Cereal/Granola Bar and Energy/Nutrition Bar Trends» examines the $5.7 billion U.S. retail market for food bars, classified into two categories: cereal/granola bars and energy/nutrition bars.
Food Bars in the U.S.: Cereal/Granola Bar and Energy/Nutrition Bar Trends
Published: March, 2012
Price: US$ 3.500,00
The report is based on information gathered from primary, secondary, and syndicated sources. Primary research involved consultation with industry sources and a Packaged Facts online consumer survey conducted in February-March 2012. Secondary research involved the evaluation and comparison of data and information found in financial, trade, and government sources, as well as company media. Analysis also draws on mass-market sales-tracking data from SymphonyIRI and national consumer survey data from Experian Simmons.
More information can be found in the report “Food Bars in the U.S.: Cereal/Granola Bar and Energy/Nutrition Bar Trends” by Packaged Facts.
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