Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy11 Apr 2012 • by Natalie Aster
Audi, BMW and Mercedes-Benz are all vying to dominate the premium car market. Success hinges on the four key markets of China, Germany, the UK and the US, which account for more than 60% of the trio’s combined sales. The close relationship between affluent households and the performance of these three leading premium players suggests the outlook is good for future sales volumes.
The UK has been relegated to being the 4th largest market for Audi, BMW and Mercedes-Benz passenger cars since 2010. That said, the three brands posted 10% sales growth in the UK in 2011 - despite the hike in VAT from 17.5% to 20%.
According to the report “Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy” by Euromonitor International, Germany remained the largest market for the premium German trio combined in 2011, but China became Audi's largest market in 2011 and will be the first sales country for the BMW brand and Mercedes-Benz Cars division by 2014 at the latest.
Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy
Published: March, 2012
Price: US$ 2.000,00
Combined car sales of the Audi, BMW and Mercedes-Benz brands equate to at least 10% of the number of households with an annual disposable income over US$100,000 in China, Germany and the UK but just 2% in the US.
More information can be found in the report “Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy” by Euromonitor International.
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