Global Bath and Shower Market Moves Upscale for Growth, According to Euromonitor International

03 Apr 2012 • by Natalie Aster

The steady global progress of the bath and shower category masks more dynamic growth in developing regions. Latin America, in particular Brazil, will continue to be the category’s growth story. Changing hygiene habits are placing the emphasis on showering, with a corresponding contraction in bath-related products. Across the board, innovation will be focused on product functionality and natural based ingredients to stimulate future growth in this largely mature market.

According to the report “Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth” by Euromonitor International, bath and shower products are in the main regarded as necessities, with growth remaining steady. In 2010, a slight slackening of pace was in part due to the absence of bird flu induced sales with growth returning to pre-epidemic levels.

Report Details:

Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth
Published: March, 2012
Pages: 53
Price: US$ 2.000,00

Brazil will deliver over a quarter of global growth in the bath and shower market between 2010 and 2015 (similarly to 2005-2010.) This is as much as China and India together, with all three countries central to future growth.

The desire for natural products is increasing, with consumers looking for products that not only offer natural and safe ingredients, but also deliver in terms of functionality.

Intimate hygiene is the fastest growing product category within bath and shower but is patchy in its development, relying on women seeing it as central to their hygiene routine.

More information can be found in the report “Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth” by Euromonitor International.

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